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	<title>Comments on: Brand McCain: What Will It Take to Win Millennials?</title>
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	<description>Marketing to Millennials</description>
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		<title>By: Judy Hopelain</title>
		<link>http://millennialmarketing.com/2008/08/brand-mccain-what-will-it-take-to-win-millennials/comment-page-1/#comment-180</link>
		<dc:creator>Judy Hopelain</dc:creator>
		<pubDate>Tue, 12 Aug 2008 06:52:00 +0000</pubDate>
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		<description>What&#039;s great about this race is that each candidate is for real...and they are very different people. Obama is is natural magnet for millennials, while for McCain to appeal to them, he will have to do as you suggest Carol, and do a number of things differently - his handlers will have to manage him expertly. All that management  risks being untrue to himself. McCain must be very careful if he attempts to woo millennials. They are attuned to being played by their elders, and are likely to detect the fake.</description>
		<content:encoded><![CDATA[<p>What&#8217;s great about this race is that each candidate is for real&#8230;and they are very different people. Obama is is natural magnet for millennials, while for McCain to appeal to them, he will have to do as you suggest Carol, and do a number of things differently &#8211; his handlers will have to manage him expertly. All that management  risks being untrue to himself. McCain must be very careful if he attempts to woo millennials. They are attuned to being played by their elders, and are likely to detect the fake.</p>
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		<title>By: Judy Hopelain</title>
		<link>http://millennialmarketing.com/2008/08/brand-mccain-what-will-it-take-to-win-millennials/comment-page-1/#comment-1221</link>
		<dc:creator>Judy Hopelain</dc:creator>
		<pubDate>Tue, 12 Aug 2008 06:52:00 +0000</pubDate>
		<guid isPermaLink="false">http://millennialmarketing.com/2008/08/brand-mccain-what-will-it-take-to-win-millennials/#comment-1221</guid>
		<description>What&#039;s great about this race is that each candidate is for real...and they are very different people. Obama is is natural magnet for millennials, while for McCain to appeal to them, he will have to do as you suggest Carol, and do a number of things differently - his handlers will have to manage him expertly. All that management  risks being untrue to himself. McCain must be very careful if he attempts to woo millennials. They are attuned to being played by their elders, and are likely to detect the fake.</description>
		<content:encoded><![CDATA[<p>What&#8217;s great about this race is that each candidate is for real&#8230;and they are very different people. Obama is is natural magnet for millennials, while for McCain to appeal to them, he will have to do as you suggest Carol, and do a number of things differently &#8211; his handlers will have to manage him expertly. All that management  risks being untrue to himself. McCain must be very careful if he attempts to woo millennials. They are attuned to being played by their elders, and are likely to detect the fake.</p>
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