Monthly Archives: December 2008

Millennial Businesses: Doing Well by Doing Good

Posted on: December 31st, 2008

Harvard Publishing calls Better World Books the ‘real deal’ in terms of a triple bottom line – people, planet and profits. They call themselves ‘The Online Bookstore with a Soul’. Founded five years ago by three University of Notre Dame...

Technology Frustration: It’s Not Generational

Posted on: December 22nd, 2008

>”The real-world interaction of the internet and the ‘long tail’ of the Semantic Web will enable everyone to find the perfect job for them, the right opportunity, so that people in general are happier, healthier, and more productive.” - Anonymous...

Fussy Drinkers? Wine Brands Matter to Millennials

Posted on: December 21st, 2008

Wine drinking is exploding in the U.S., driven by lower prices and increased interest on the part of Millenials (see earlier blogpost). Total inflation adjusted sales of wine in the U.S. have increased 20% over the past five years and...

Millennials: Email? You Must Be Kidding!

Posted on: December 17th, 2008

I receive and send hundreds of emails a day and use four different email accounts. In generational terms, I am a digital Neanderthal. The average high school or college student uses 2.4 emails a day according to eROI. Students, on...

Pepsi: The Choice of the Millennial Generation?

Posted on: December 13th, 2008

Okay, I’m not so old that I actually remember Joanie Sommers singing “Come Alive! Your (sic) In the Pepsi Gen-er-ation!” (See video if you were born after 1950). But I do remember some of the great generational Pepsi campaigns that...