Comments on: Tough Sells: Anti-Tobacco and Responsible Drinking http://millennialmarketing.com/2009/02/tough-sells-anti-tobacco-and-responsible-drinking/ Marketing to Millennials Fri, 11 May 2012 19:13:56 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Shaping Youth http://millennialmarketing.com/2009/02/tough-sells-anti-tobacco-and-responsible-drinking/comment-page-1/#comment-232 Shaping Youth Wed, 25 Feb 2009 19:42:00 +0000 http://millennialmarketing.com/2009/02/tough-sells-anti-tobacco-and-responsible-drinking/#comment-232 Oh, crud, Carol. Not such good news here for Shaping Youth, since we work our tails off trying to counter-market the toxicity as fast as it's thrown at us...(see my articles on "Pink Dreams goes to ashes: Tobacco goes for the Girls" http://blog.shapingyouth.org/?p=248<br/>and Joe Camel meets Pink Think, will the FDA Rule? <br/>http://blog.shapingyouth.org/?p=304<br/><br/>Among a gazillion others on the binge drinking/glamorama tactics even embedded in 'ABC Family's 'Greek' fare, etc. <br/><br/>We KNOW heavy handed approaches don't 'sell' nor do 'PSAs' unless they're raw and real like the Truth campaign, so Shaping Youth is doing the 'fight fire with fire' bit using motivators at the K-12 level that raise a few eyebrows. (after all, millennials may be the 'target market' but WE'RE seeing the trickle down of age compression at the tween and teen behavioral levels) sigh. <br/><br/>Gimme some GOOD news, girl! <br/><br/>Industry accountability would sure be a nice start rather than the denial bit. <br/><br/>I keep being told, 'but teens are not our target market' yah, right---'Hook 'em while they're young and the brain cell formation isn't solidified'; w/no responsibility for the lifelong physical damage being done to the younger set. Advertising responsibility shouldn't be an oxymoron...real kids are getting hurt here. Oh, crud, Carol. Not such good news here for Shaping Youth, since we work our tails off trying to counter-market the toxicity as fast as it’s thrown at us…(see my articles on “Pink Dreams goes to ashes: Tobacco goes for the Girls” http://blog.shapingyouth.org/?p=248
and Joe Camel meets Pink Think, will the FDA Rule?
http://blog.shapingyouth.org/?p=304

Among a gazillion others on the binge drinking/glamorama tactics even embedded in ‘ABC Family’s ‘Greek’ fare, etc.

We KNOW heavy handed approaches don’t ‘sell’ nor do ‘PSAs’ unless they’re raw and real like the Truth campaign, so Shaping Youth is doing the ‘fight fire with fire’ bit using motivators at the K-12 level that raise a few eyebrows. (after all, millennials may be the ‘target market’ but WE’RE seeing the trickle down of age compression at the tween and teen behavioral levels) sigh.

Gimme some GOOD news, girl!

Industry accountability would sure be a nice start rather than the denial bit.

I keep being told, ‘but teens are not our target market’ yah, right—’Hook ‘em while they’re young and the brain cell formation isn’t solidified’; w/no responsibility for the lifelong physical damage being done to the younger set. Advertising responsibility shouldn’t be an oxymoron…real kids are getting hurt here.

]]> By: Shaping Youth http://millennialmarketing.com/2009/02/tough-sells-anti-tobacco-and-responsible-drinking/comment-page-1/#comment-1285 Shaping Youth Wed, 25 Feb 2009 19:42:00 +0000 http://millennialmarketing.com/2009/02/tough-sells-anti-tobacco-and-responsible-drinking/#comment-1285 Oh, crud, Carol. Not such good news here for Shaping Youth, since we work our tails off trying to counter-market the toxicity as fast as it's thrown at us...(see my articles on "Pink Dreams goes to ashes: Tobacco goes for the Girls" http://blog.shapingyouth.org/?p=248and Joe Camel meets Pink Think, will the FDA Rule? http://blog.shapingyouth.org/?p=304Among a gazillion others on the binge drinking/glamorama tactics even embedded in 'ABC Family's 'Greek' fare, etc. We KNOW heavy handed approaches don't 'sell' nor do 'PSAs' unless they're raw and real like the Truth campaign, so Shaping Youth is doing the 'fight fire with fire' bit using motivators at the K-12 level that raise a few eyebrows. (after all, millennials may be the 'target market' but WE'RE seeing the trickle down of age compression at the tween and teen behavioral levels) sigh. Gimme some GOOD news, girl! Industry accountability would sure be a nice start rather than the denial bit. I keep being told, 'but teens are not our target market' yah, right---'Hook 'em while they're young and the brain cell formation isn't solidified'; w/no responsibility for the lifelong physical damage being done to the younger set. Advertising responsibility shouldn't be an oxymoron...real kids are getting hurt here. Oh, crud, Carol. Not such good news here for Shaping Youth, since we work our tails off trying to counter-market the toxicity as fast as it’s thrown at us…(see my articles on “Pink Dreams goes to ashes: Tobacco goes for the Girls” http://blog.shapingyouth.org/?p=248and Joe Camel meets Pink Think, will the FDA Rule? http://blog.shapingyouth.org/?p=304Among a gazillion others on the binge drinking/glamorama tactics even embedded in ‘ABC Family’s ‘Greek’ fare, etc. We KNOW heavy handed approaches don’t ‘sell’ nor do ‘PSAs’ unless they’re raw and real like the Truth campaign, so Shaping Youth is doing the ‘fight fire with fire’ bit using motivators at the K-12 level that raise a few eyebrows. (after all, millennials may be the ‘target market’ but WE’RE seeing the trickle down of age compression at the tween and teen behavioral levels) sigh. Gimme some GOOD news, girl! Industry accountability would sure be a nice start rather than the denial bit. I keep being told, ‘but teens are not our target market’ yah, right—’Hook ‘em while they’re young and the brain cell formation isn’t solidified’; w/no responsibility for the lifelong physical damage being done to the younger set. Advertising responsibility shouldn’t be an oxymoron…real kids are getting hurt here.

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