Comments on: Gen Y to Marketers: All Millennials Are Not The Same http://millennialmarketing.com/2009/03/gen-y-to-marketers-all-millennials-are-not-the-same/ Marketing to Millennials Wed, 28 Jul 2010 09:58:17 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Y is the New Black: Why Millennials Matter to Wine in 2010 | Millennier >>>> Wine + Millennials http://millennialmarketing.com/2009/03/gen-y-to-marketers-all-millennials-are-not-the-same/comment-page-1/#comment-822 Y is the New Black: Why Millennials Matter to Wine in 2010 | Millennier >>>> Wine + Millennials Fri, 05 Feb 2010 19:50:50 +0000 http://millennialmarketing.com/2009/03/gen-y-to-marketers-all-millennials-are-not-the-same/#comment-822 [...] For the hardcore marketing folks out there, here’s another Carol Phillips piece on the dangers of market segmentation and gen-y. [...] [...] For the hardcore marketing folks out there, here’s another Carol Phillips piece on the dangers of market segmentation and gen-y. [...]

]]> By: Who Is A Millennial? Why Do Marketers Need a Label? | Millennial Marketing http://millennialmarketing.com/2009/03/gen-y-to-marketers-all-millennials-are-not-the-same/comment-page-1/#comment-650 Who Is A Millennial? Why Do Marketers Need a Label? | Millennial Marketing Sun, 13 Dec 2009 23:29:54 +0000 http://millennialmarketing.com/2009/03/gen-y-to-marketers-all-millennials-are-not-the-same/#comment-650 [...] Yet marketers need ways to group people. Gender and age are generally the first of many prioritizing cuts, because they known to be associated with real differences in attitudes, lifestyle, media consumpton and consumer behavior. Generational segmentation takes this profiling one step further, but is by no means the only, or final step, in any target audience definition.  Other factors such as category use, income, and lifestage, that take into account Gen Y’s wonderful diversity are also critical. (See “Gen Y to Marketers: All Millennials Are Not the Same“) [...] [...] Yet marketers need ways to group people. Gender and age are generally the first of many prioritizing cuts, because they known to be associated with real differences in attitudes, lifestyle, media consumpton and consumer behavior. Generational segmentation takes this profiling one step further, but is by no means the only, or final step, in any target audience definition.  Other factors such as category use, income, and lifestage, that take into account Gen Y’s wonderful diversity are also critical. (See “Gen Y to Marketers: All Millennials Are Not the Same“) [...]

]]> By: Whys Perspective » Is Criticizing Blogging a Soft Spot for Generation Y? http://millennialmarketing.com/2009/03/gen-y-to-marketers-all-millennials-are-not-the-same/comment-page-1/#comment-552 Whys Perspective » Is Criticizing Blogging a Soft Spot for Generation Y? Fri, 16 Oct 2009 21:47:25 +0000 http://millennialmarketing.com/2009/03/gen-y-to-marketers-all-millennials-are-not-the-same/#comment-552 [...] Phillips offered up a couple great posts on generation Y’s perception of itself here and [...] [...] Phillips offered up a couple great posts on generation Y’s perception of itself here and [...]

]]> By: In Defense of Generational Stereotypes | Millennial Marketing http://millennialmarketing.com/2009/03/gen-y-to-marketers-all-millennials-are-not-the-same/comment-page-1/#comment-538 In Defense of Generational Stereotypes | Millennial Marketing Tue, 13 Oct 2009 05:20:42 +0000 http://millennialmarketing.com/2009/03/gen-y-to-marketers-all-millennials-are-not-the-same/#comment-538 [...] resents any effort to reduce its marvelous diversity to a lowest common denominator (see “Gen Y to Marketers, All Millennials Are Not the Same” March 24, 2009). But ignoring the unique characteristics of this most unusual generation [...] [...] resents any effort to reduce its marvelous diversity to a lowest common denominator (see “Gen Y to Marketers, All Millennials Are Not the Same” March 24, 2009). But ignoring the unique characteristics of this most unusual generation [...]

]]> By: Judy Hopelain http://millennialmarketing.com/2009/03/gen-y-to-marketers-all-millennials-are-not-the-same/comment-page-1/#comment-257 Judy Hopelain Sat, 28 Mar 2009 02:35:00 +0000 http://millennialmarketing.com/2009/03/gen-y-to-marketers-all-millennials-are-not-the-same/#comment-257 You raise a great point, Carol. Like other generations, millennials want to be treated as individuals. Recent decisions by PacSun, Quiksilver, American Eagle and Aeropostale to shut down retail concepts aimed at millennial niches suggest that the winners with millennials are brands with more mass appeal like Hot Topic and The Buckle. http://retailhitsandmisses.blogspot.com/2009/03/recession-redirects-retail-innovation.html <br/><br/>Maybe it's smarter to view millennials as variations on already existing themes (and segmentation schemes) rather than a phenomenon entirely new to the world. You raise a great point, Carol. Like other generations, millennials want to be treated as individuals. Recent decisions by PacSun, Quiksilver, American Eagle and Aeropostale to shut down retail concepts aimed at millennial niches suggest that the winners with millennials are brands with more mass appeal like Hot Topic and The Buckle. http://retailhitsandmisses.blogspot.com/2009/03/recession-redirects-retail-innovation.html

Maybe it’s smarter to view millennials as variations on already existing themes (and segmentation schemes) rather than a phenomenon entirely new to the world.

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