http://millennialmarketing.com/2009/03/why-brands-make-poor-friends/ Marketing to Millennials Fri, 11 May 2012 19:13:56 +0000 hourly 1 http://wordpress.org/?v=3.3 http://millennialmarketing.com/2009/03/why-brands-make-poor-friends/comment-page-1/#comment-248 Ben Leis Fri, 20 Mar 2009 23:59:00 +0000 http://millennialmarketing.com/2009/03/why-brands-make-poor-friends/#comment-248 Facebook Fan Pages are quickly becoming the must-have in social media. They are wonderful micro-sites that exist on this platform and allow users to interact with a brand in an environment in which they are comfortable. For a user to become a fan certainly says a lot about that person but the communication often times does not stop there. For someone to post a comment, video, photo, etc they should be recognized for doing so. For a brand to really separate itself from the status-quo they need to have that human element. To give a response means that that brand cares about your voice. Yes it takes time and dedication but pays dividends especially when the status-quo is to sit there and do nothing. Facebook Fan Pages are quickly becoming the must-have in social media. They are wonderful micro-sites that exist on this platform and allow users to interact with a brand in an environment in which they are comfortable. For a user to become a fan certainly says a lot about that person but the communication often times does not stop there. For someone to post a comment, video, photo, etc they should be recognized for doing so. For a brand to really separate itself from the status-quo they need to have that human element. To give a response means that that brand cares about your voice. Yes it takes time and dedication but pays dividends especially when the status-quo is to sit there and do nothing.

]]> http://millennialmarketing.com/2009/03/why-brands-make-poor-friends/comment-page-1/#comment-1299 Ben Leis Fri, 20 Mar 2009 23:59:00 +0000 http://millennialmarketing.com/2009/03/why-brands-make-poor-friends/#comment-1299 Facebook Fan Pages are quickly becoming the must-have in social media. They are wonderful micro-sites that exist on this platform and allow users to interact with a brand in an environment in which they are comfortable. For a user to become a fan certainly says a lot about that person but the communication often times does not stop there. For someone to post a comment, video, photo, etc they should be recognized for doing so. For a brand to really separate itself from the status-quo they need to have that human element. To give a response means that that brand cares about your voice. Yes it takes time and dedication but pays dividends especially when the status-quo is to sit there and do nothing. Facebook Fan Pages are quickly becoming the must-have in social media. They are wonderful micro-sites that exist on this platform and allow users to interact with a brand in an environment in which they are comfortable. For a user to become a fan certainly says a lot about that person but the communication often times does not stop there. For someone to post a comment, video, photo, etc they should be recognized for doing so. For a brand to really separate itself from the status-quo they need to have that human element. To give a response means that that brand cares about your voice. Yes it takes time and dedication but pays dividends especially when the status-quo is to sit there and do nothing.

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