http://millennialmarketing.com/2009/05/engaging-millennials-in-the-classroom/ Marketing to Millennials Fri, 11 May 2012 19:13:56 +0000 hourly 1 http://wordpress.org/?v=3.3 http://millennialmarketing.com/2009/05/engaging-millennials-in-the-classroom/comment-page-1/#comment-297 DrJohnDrozdal Tue, 26 May 2009 04:48:32 +0000 http://millennialmarketing.com/2009/05/engaging-millennials-in-the-classroom/#comment-297 What a timely topic! The traditional method of pedagogy - do the reading before class, go to a lecture, and take a test or write a paper for a grade - has certainly changed. Two observations... First, as someone who has taught Millennials in both degree and non-degree (i.e., training programs) everything you have said about completely rethinking the classroom experience to engage this generation is spot on. Second, full-time faculty at research universities who grew up in traditional doctoral programs know they get tenure based on their research, not their classroom teaching. Unless a tenure track faculty person does something totally unethical in the classroom, great research and publications trump mediocre or even bad teaching every time. My worry conversation is that faculty will not take the time to retool their teaching methods for this new generation unless they get rewarded for the effort or someone else takes over the technology. Academic institutions will need to change like every other organization to engage Millennials. What a timely topic! The traditional method of pedagogy – do the reading before class, go to a lecture, and take a test or write a paper for a grade – has certainly changed. Two observations… First, as someone who has taught Millennials in both degree and non-degree (i.e., training programs) everything you have said about completely rethinking the classroom experience to engage this generation is spot on. Second, full-time faculty at research universities who grew up in traditional doctoral programs know they get tenure based on their research, not their classroom teaching. Unless a tenure track faculty person does something totally unethical in the classroom, great research and publications trump mediocre or even bad teaching every time. My worry conversation is that faculty will not take the time to retool their teaching methods for this new generation unless they get rewarded for the effort or someone else takes over the technology. Academic institutions will need to change like every other organization to engage Millennials.

]]> http://millennialmarketing.com/2009/05/engaging-millennials-in-the-classroom/comment-page-1/#comment-1345 DrJohnDrozdal Tue, 26 May 2009 04:48:00 +0000 http://millennialmarketing.com/2009/05/engaging-millennials-in-the-classroom/#comment-1345 What a timely topic! The traditional method of pedagogy - do the reading before class, go to a lecture, and take a test or write a paper for a grade - has certainly changed. Two observations... First, as someone who has taught Millennials in both degree and non-degree (i.e., training programs) everything you have said about completely rethinking the classroom experience to engage this generation is spot on. Second, full-time faculty at research universities who grew up in traditional doctoral programs know they get tenure based on their research, not their classroom teaching. Unless a tenure track faculty person does something totally unethical in the classroom, great research and publications trump mediocre or even bad teaching every time. My worry conversation is that faculty will not take the time to retool their teaching methods for this new generation unless they get rewarded for the effort or someone else takes over the technology. Academic institutions will need to change like every other organization to engage Millennials. What a timely topic! The traditional method of pedagogy – do the reading before class, go to a lecture, and take a test or write a paper for a grade – has certainly changed. Two observations… First, as someone who has taught Millennials in both degree and non-degree (i.e., training programs) everything you have said about completely rethinking the classroom experience to engage this generation is spot on. Second, full-time faculty at research universities who grew up in traditional doctoral programs know they get tenure based on their research, not their classroom teaching. Unless a tenure track faculty person does something totally unethical in the classroom, great research and publications trump mediocre or even bad teaching every time. My worry conversation is that faculty will not take the time to retool their teaching methods for this new generation unless they get rewarded for the effort or someone else takes over the technology. Academic institutions will need to change like every other organization to engage Millennials.

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