Comments on: Millennial Wave Hits Wine http://millennialmarketing.com/2009/05/millennial-wave-hits-wine/ Marketing to Millennials Fri, 12 Mar 2010 05:06:06 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Millennials LOVE Wine | Millennial Marketing http://millennialmarketing.com/2009/05/millennial-wave-hits-wine/comment-page-1/#comment-801 Millennials LOVE Wine | Millennial Marketing Thu, 28 Jan 2010 03:03:25 +0000 http://millennialmarketing.com/2009/05/millennial-wave-hits-wine/#comment-801 [...] })(); //]]> I’ve written before about Millennials and their love affair with wine (“Millennial Wave Hits Wine” “Perfect Pairing: Social Media and Millennial Wine Enthusiasts”). Now it’s [...] [...] })(); //]]> I’ve written before about Millennials and their love affair with wine (“Millennial Wave Hits Wine” “Perfect Pairing: Social Media and Millennial Wine Enthusiasts”). Now it’s [...]

]]> By: Lindsay Meyer http://millennialmarketing.com/2009/05/millennial-wave-hits-wine/comment-page-1/#comment-280 Lindsay Meyer Sat, 09 May 2009 02:34:00 +0000 http://millennialmarketing.com/2009/05/millennial-wave-hits-wine/#comment-280 Hi Carol! I loved your presentation on slideshare about this topic. I'm one of your former students, a 23-yr old in San Francisco (so maybe have a slight geographical bias), but wine is an integral part of my life. I belong to 2 wine clubs in Napa and regularly (once/month) go tasting (or to wine club events) in Napa. I go to wine bars with friends 1-2 times/week and pay (on average) $9-12 per glass. I generally pay around $30-40/bottle. My "millennial" friends give expensive wine as gifts all the time. Great analysis - wanted to validate it. Hope you're well!<br /><br />Lindsay Hi Carol! I loved your presentation on slideshare about this topic. I’m one of your former students, a 23-yr old in San Francisco (so maybe have a slight geographical bias), but wine is an integral part of my life. I belong to 2 wine clubs in Napa and regularly (once/month) go tasting (or to wine club events) in Napa. I go to wine bars with friends 1-2 times/week and pay (on average) $9-12 per glass. I generally pay around $30-40/bottle. My “millennial” friends give expensive wine as gifts all the time. Great analysis – wanted to validate it. Hope you’re well!

Lindsay

]]> By: Sasha Bobylev http://millennialmarketing.com/2009/05/millennial-wave-hits-wine/comment-page-1/#comment-279 Sasha Bobylev Wed, 06 May 2009 18:56:00 +0000 http://millennialmarketing.com/2009/05/millennial-wave-hits-wine/#comment-279 There's no doubt about it, millennials are becoming a crucial target demographic for wineries, and gen Y is not as susceptible to traditional marketing tactics. Call us the Social Networking generation, I like to call it the Open Source generation. The millennial consumer does not establish brand trust in the same ways that previous generations have. Gen Y-ers respond to communities rather than iconic figure heads, to peers rather than "professionals." For wineries joining the "web 2.0" world, a facebook page is a solid start, but an enthusiastic millennial following lives and breathes in many social avenues on the internet as well as in the physical world. A winery looking to harness and monetize an authentic Gen Y viral following will need to embrace the millennial "no bs, no snobbery" attitude towards wine not only on their facebook page, but in the tasting room, at events, etc. And that shift towards the appreciation of the young wine drinker is what will result in tweets, emails, diggs, personal referrals - props in the various social avenues of the internet. Like I said above, millennials look to their peers when shopping, and are quite saavy with buying pretty much anything online. The goal for the wine industry is to make it really simple to refer wine and to complete the purchase, to bring a consumer and winery together, through a direct sale. That is our goal at winecliq.com. To harness the value of personal referrals and turn a friend's wine suggestion on a monday into a new bottle of wine for you to try on a wednesday. There’s no doubt about it, millennials are becoming a crucial target demographic for wineries, and gen Y is not as susceptible to traditional marketing tactics. Call us the Social Networking generation, I like to call it the Open Source generation. The millennial consumer does not establish brand trust in the same ways that previous generations have. Gen Y-ers respond to communities rather than iconic figure heads, to peers rather than “professionals.” For wineries joining the “web 2.0″ world, a facebook page is a solid start, but an enthusiastic millennial following lives and breathes in many social avenues on the internet as well as in the physical world. A winery looking to harness and monetize an authentic Gen Y viral following will need to embrace the millennial “no bs, no snobbery” attitude towards wine not only on their facebook page, but in the tasting room, at events, etc. And that shift towards the appreciation of the young wine drinker is what will result in tweets, emails, diggs, personal referrals – props in the various social avenues of the internet. Like I said above, millennials look to their peers when shopping, and are quite saavy with buying pretty much anything online. The goal for the wine industry is to make it really simple to refer wine and to complete the purchase, to bring a consumer and winery together, through a direct sale. That is our goal at winecliq.com. To harness the value of personal referrals and turn a friend’s wine suggestion on a monday into a new bottle of wine for you to try on a wednesday.

]]> By: Lloyd Benedict http://millennialmarketing.com/2009/05/millennial-wave-hits-wine/comment-page-1/#comment-278 Lloyd Benedict Wed, 06 May 2009 18:30:00 +0000 http://millennialmarketing.com/2009/05/millennial-wave-hits-wine/#comment-278 Millennials are the future of the wine industry. At the current time they spend almost more on a bottle of wine than boomers and are more likely to dispose of their "disposable" income in the wine industry. Some have said its due to the fact "they have not seen their 401k's evaporate in the recession...because they didnt have one to start with.." However millennials are drinking more imported wines than anyother generation. I am quite excited to see how this group matures.... Millennials are the future of the wine industry. At the current time they spend almost more on a bottle of wine than boomers and are more likely to dispose of their “disposable” income in the wine industry. Some have said its due to the fact “they have not seen their 401k’s evaporate in the recession…because they didnt have one to start with..” However millennials are drinking more imported wines than anyother generation. I am quite excited to see how this group matures….

]]> By: Josh Groth http://millennialmarketing.com/2009/05/millennial-wave-hits-wine/comment-page-1/#comment-277 Josh Groth Wed, 06 May 2009 15:40:00 +0000 http://millennialmarketing.com/2009/05/millennial-wave-hits-wine/#comment-277 Carol,<br /><br />Excellent post on two of my favorite topics - Gen Y and wine! I think the growth in wine sales among Millennials has a lot to do with guys like this: http://tv.winelibrary.com/ that make wine approachable, remove its mystery, and educate. It makes experiencing a new wine fun!<br /><br />-Josh Groth Carol,

Excellent post on two of my favorite topics – Gen Y and wine! I think the growth in wine sales among Millennials has a lot to do with guys like this: http://tv.winelibrary.com/ that make wine approachable, remove its mystery, and educate. It makes experiencing a new wine fun!

-Josh Groth

]]> By: David Beard http://millennialmarketing.com/2009/05/millennial-wave-hits-wine/comment-page-1/#comment-276 David Beard Tue, 05 May 2009 06:51:00 +0000 http://millennialmarketing.com/2009/05/millennial-wave-hits-wine/#comment-276 All - <br />A similar approach adopted here in the UK - from the founders of Virgin Wines online, they too adopt a rebellious, "for the people" approach to wine. Perfect for social marketing. More about them here: https://www.nakedwines.com/<br /><br />-= David<br />http://dpp.sagecrm.com/blogs/talking_about_customers/ All –
A similar approach adopted here in the UK – from the founders of Virgin Wines online, they too adopt a rebellious, “for the people” approach to wine. Perfect for social marketing. More about them here: https://www.nakedwines.com/

-= David
http://dpp.sagecrm.com/blogs/talking_about_customers/

]]> By: El Conway http://millennialmarketing.com/2009/05/millennial-wave-hits-wine/comment-page-1/#comment-275 El Conway Mon, 04 May 2009 17:36:00 +0000 http://millennialmarketing.com/2009/05/millennial-wave-hits-wine/#comment-275 Toasted Head is one wine company that has found a way to reach Millennials via there Facebook page. As to date, the Toasted Head group has 3,341 fans and contains nicely executed brand related content through a variety of Face Book applications. Read the write up here: http://twshot.com/?EEQ Toasted Head is one wine company that has found a way to reach Millennials via there Facebook page. As to date, the Toasted Head group has 3,341 fans and contains nicely executed brand related content through a variety of Face Book applications. Read the write up here: http://twshot.com/?EEQ

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