Comments on: Millennial Wave Hits Wine http://millennialmarketing.com/2009/05/millennial-wave-hits-wine/ Marketing to Millennials Thu, 02 Feb 2012 23:52:26 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Timjbaer http://millennialmarketing.com/2009/05/millennial-wave-hits-wine/comment-page-1/#comment-1674 Timjbaer Sat, 12 Mar 2011 21:27:00 +0000 http://millennialmarketing.com/2009/05/millennial-wave-hits-wine/#comment-1674 Very informative. I am using quotes from your blog in my college. I have refrenced your page in my works cited section. Thank you for your insite. Very informative. I am using quotes from your blog in my college. I have refrenced your page in my works cited section. Thank you for your insite.

]]> By: Gregoire http://millennialmarketing.com/2009/05/millennial-wave-hits-wine/comment-page-1/#comment-1105 Gregoire Wed, 30 Jun 2010 06:00:44 +0000 http://millennialmarketing.com/2009/05/millennial-wave-hits-wine/#comment-1105 Excellent story and another great tribute to the Millennial Generation. I see lots of interest from Millenials to understand more about wine and they quickly get whats important, even if its a bit old school. Having fun is paramount, and having a clue seems to resonate much more than with the majority of Xers or late coming boomers who did not grow up with more than jug wine. <br><br>Whereas the professional middle aged wine consumers want to learn in classic ways, Millennials want a more experiential, credible, fun and entertaining way to learn and develop a wine palate. Excellent story and another great tribute to the Millennial Generation. I see lots of interest from Millenials to understand more about wine and they quickly get whats important, even if its a bit old school. Having fun is paramount, and having a clue seems to resonate much more than with the majority of Xers or late coming boomers who did not grow up with more than jug wine.

Whereas the professional middle aged wine consumers want to learn in classic ways, Millennials want a more experiential, credible, fun and entertaining way to learn and develop a wine palate.

]]> By: Millennials LOVE Wine | Millennial Marketing http://millennialmarketing.com/2009/05/millennial-wave-hits-wine/comment-page-1/#comment-801 Millennials LOVE Wine | Millennial Marketing Thu, 28 Jan 2010 03:03:25 +0000 http://millennialmarketing.com/2009/05/millennial-wave-hits-wine/#comment-801 [...] })(); //]]> I’ve written before about Millennials and their love affair with wine (“Millennial Wave Hits Wine” “Perfect Pairing: Social Media and Millennial Wine Enthusiasts”). Now it’s [...] [...] })(); //]]> I’ve written before about Millennials and their love affair with wine (“Millennial Wave Hits Wine” “Perfect Pairing: Social Media and Millennial Wine Enthusiasts”). Now it’s [...]

]]> By: Lindsay Meyer http://millennialmarketing.com/2009/05/millennial-wave-hits-wine/comment-page-1/#comment-280 Lindsay Meyer Sat, 09 May 2009 02:34:00 +0000 http://millennialmarketing.com/2009/05/millennial-wave-hits-wine/#comment-280 Hi Carol! I loved your presentation on slideshare about this topic. I'm one of your former students, a 23-yr old in San Francisco (so maybe have a slight geographical bias), but wine is an integral part of my life. I belong to 2 wine clubs in Napa and regularly (once/month) go tasting (or to wine club events) in Napa. I go to wine bars with friends 1-2 times/week and pay (on average) $9-12 per glass. I generally pay around $30-40/bottle. My "millennial" friends give expensive wine as gifts all the time. Great analysis - wanted to validate it. Hope you're well!<br /><br />Lindsay Hi Carol! I loved your presentation on slideshare about this topic. I’m one of your former students, a 23-yr old in San Francisco (so maybe have a slight geographical bias), but wine is an integral part of my life. I belong to 2 wine clubs in Napa and regularly (once/month) go tasting (or to wine club events) in Napa. I go to wine bars with friends 1-2 times/week and pay (on average) $9-12 per glass. I generally pay around $30-40/bottle. My “millennial” friends give expensive wine as gifts all the time. Great analysis – wanted to validate it. Hope you’re well!

Lindsay

]]> By: Lindsay Meyer http://millennialmarketing.com/2009/05/millennial-wave-hits-wine/comment-page-1/#comment-1326 Lindsay Meyer Sat, 09 May 2009 02:34:00 +0000 http://millennialmarketing.com/2009/05/millennial-wave-hits-wine/#comment-1326 Hi Carol! I loved your presentation on slideshare about this topic. I'm one of your former students, a 23-yr old in San Francisco (so maybe have a slight geographical bias), but wine is an integral part of my life. I belong to 2 wine clubs in Napa and regularly (once/month) go tasting (or to wine club events) in Napa. I go to wine bars with friends 1-2 times/week and pay (on average) $9-12 per glass. I generally pay around $30-40/bottle. My "millennial" friends give expensive wine as gifts all the time. Great analysis - wanted to validate it. Hope you're well!Lindsay Hi Carol! I loved your presentation on slideshare about this topic. I’m one of your former students, a 23-yr old in San Francisco (so maybe have a slight geographical bias), but wine is an integral part of my life. I belong to 2 wine clubs in Napa and regularly (once/month) go tasting (or to wine club events) in Napa. I go to wine bars with friends 1-2 times/week and pay (on average) $9-12 per glass. I generally pay around $30-40/bottle. My “millennial” friends give expensive wine as gifts all the time. Great analysis – wanted to validate it. Hope you’re well!Lindsay

]]> By: Sasha Bobylev http://millennialmarketing.com/2009/05/millennial-wave-hits-wine/comment-page-1/#comment-279 Sasha Bobylev Wed, 06 May 2009 18:56:00 +0000 http://millennialmarketing.com/2009/05/millennial-wave-hits-wine/#comment-279 There's no doubt about it, millennials are becoming a crucial target demographic for wineries, and gen Y is not as susceptible to traditional marketing tactics. Call us the Social Networking generation, I like to call it the Open Source generation. The millennial consumer does not establish brand trust in the same ways that previous generations have. Gen Y-ers respond to communities rather than iconic figure heads, to peers rather than "professionals." For wineries joining the "web 2.0" world, a facebook page is a solid start, but an enthusiastic millennial following lives and breathes in many social avenues on the internet as well as in the physical world. A winery looking to harness and monetize an authentic Gen Y viral following will need to embrace the millennial "no bs, no snobbery" attitude towards wine not only on their facebook page, but in the tasting room, at events, etc. And that shift towards the appreciation of the young wine drinker is what will result in tweets, emails, diggs, personal referrals - props in the various social avenues of the internet. Like I said above, millennials look to their peers when shopping, and are quite saavy with buying pretty much anything online. The goal for the wine industry is to make it really simple to refer wine and to complete the purchase, to bring a consumer and winery together, through a direct sale. That is our goal at winecliq.com. To harness the value of personal referrals and turn a friend's wine suggestion on a monday into a new bottle of wine for you to try on a wednesday. There’s no doubt about it, millennials are becoming a crucial target demographic for wineries, and gen Y is not as susceptible to traditional marketing tactics. Call us the Social Networking generation, I like to call it the Open Source generation. The millennial consumer does not establish brand trust in the same ways that previous generations have. Gen Y-ers respond to communities rather than iconic figure heads, to peers rather than “professionals.” For wineries joining the “web 2.0″ world, a facebook page is a solid start, but an enthusiastic millennial following lives and breathes in many social avenues on the internet as well as in the physical world. A winery looking to harness and monetize an authentic Gen Y viral following will need to embrace the millennial “no bs, no snobbery” attitude towards wine not only on their facebook page, but in the tasting room, at events, etc. And that shift towards the appreciation of the young wine drinker is what will result in tweets, emails, diggs, personal referrals – props in the various social avenues of the internet. Like I said above, millennials look to their peers when shopping, and are quite saavy with buying pretty much anything online. The goal for the wine industry is to make it really simple to refer wine and to complete the purchase, to bring a consumer and winery together, through a direct sale. That is our goal at winecliq.com. To harness the value of personal referrals and turn a friend’s wine suggestion on a monday into a new bottle of wine for you to try on a wednesday.

]]> By: Sasha Bobylev http://millennialmarketing.com/2009/05/millennial-wave-hits-wine/comment-page-1/#comment-1325 Sasha Bobylev Wed, 06 May 2009 18:56:00 +0000 http://millennialmarketing.com/2009/05/millennial-wave-hits-wine/#comment-1325 There's no doubt about it, millennials are becoming a crucial target demographic for wineries, and gen Y is not as susceptible to traditional marketing tactics. Call us the Social Networking generation, I like to call it the Open Source generation. The millennial consumer does not establish brand trust in the same ways that previous generations have. Gen Y-ers respond to communities rather than iconic figure heads, to peers rather than "professionals." For wineries joining the "web 2.0" world, a facebook page is a solid start, but an enthusiastic millennial following lives and breathes in many social avenues on the internet as well as in the physical world. A winery looking to harness and monetize an authentic Gen Y viral following will need to embrace the millennial "no bs, no snobbery" attitude towards wine not only on their facebook page, but in the tasting room, at events, etc. And that shift towards the appreciation of the young wine drinker is what will result in tweets, emails, diggs, personal referrals - props in the various social avenues of the internet. Like I said above, millennials look to their peers when shopping, and are quite saavy with buying pretty much anything online. The goal for the wine industry is to make it really simple to refer wine and to complete the purchase, to bring a consumer and winery together, through a direct sale. That is our goal at winecliq.com. To harness the value of personal referrals and turn a friend's wine suggestion on a monday into a new bottle of wine for you to try on a wednesday. There’s no doubt about it, millennials are becoming a crucial target demographic for wineries, and gen Y is not as susceptible to traditional marketing tactics. Call us the Social Networking generation, I like to call it the Open Source generation. The millennial consumer does not establish brand trust in the same ways that previous generations have. Gen Y-ers respond to communities rather than iconic figure heads, to peers rather than “professionals.” For wineries joining the “web 2.0″ world, a facebook page is a solid start, but an enthusiastic millennial following lives and breathes in many social avenues on the internet as well as in the physical world. A winery looking to harness and monetize an authentic Gen Y viral following will need to embrace the millennial “no bs, no snobbery” attitude towards wine not only on their facebook page, but in the tasting room, at events, etc. And that shift towards the appreciation of the young wine drinker is what will result in tweets, emails, diggs, personal referrals – props in the various social avenues of the internet. Like I said above, millennials look to their peers when shopping, and are quite saavy with buying pretty much anything online. The goal for the wine industry is to make it really simple to refer wine and to complete the purchase, to bring a consumer and winery together, through a direct sale. That is our goal at winecliq.com. To harness the value of personal referrals and turn a friend’s wine suggestion on a monday into a new bottle of wine for you to try on a wednesday.

]]> By: Lloyd Benedict http://millennialmarketing.com/2009/05/millennial-wave-hits-wine/comment-page-1/#comment-278 Lloyd Benedict Wed, 06 May 2009 18:30:00 +0000 http://millennialmarketing.com/2009/05/millennial-wave-hits-wine/#comment-278 Millennials are the future of the wine industry. At the current time they spend almost more on a bottle of wine than boomers and are more likely to dispose of their "disposable" income in the wine industry. Some have said its due to the fact "they have not seen their 401k's evaporate in the recession...because they didnt have one to start with.." However millennials are drinking more imported wines than anyother generation. I am quite excited to see how this group matures.... Millennials are the future of the wine industry. At the current time they spend almost more on a bottle of wine than boomers and are more likely to dispose of their “disposable” income in the wine industry. Some have said its due to the fact “they have not seen their 401k’s evaporate in the recession…because they didnt have one to start with..” However millennials are drinking more imported wines than anyother generation. I am quite excited to see how this group matures….

]]> By: Lloyd Benedict http://millennialmarketing.com/2009/05/millennial-wave-hits-wine/comment-page-1/#comment-1324 Lloyd Benedict Wed, 06 May 2009 18:30:00 +0000 http://millennialmarketing.com/2009/05/millennial-wave-hits-wine/#comment-1324 Millennials are the future of the wine industry. At the current time they spend almost more on a bottle of wine than boomers and are more likely to dispose of their "disposable" income in the wine industry. Some have said its due to the fact "they have not seen their 401k's evaporate in the recession...because they didnt have one to start with.." However millennials are drinking more imported wines than anyother generation. I am quite excited to see how this group matures.... Millennials are the future of the wine industry. At the current time they spend almost more on a bottle of wine than boomers and are more likely to dispose of their “disposable” income in the wine industry. Some have said its due to the fact “they have not seen their 401k’s evaporate in the recession…because they didnt have one to start with..” However millennials are drinking more imported wines than anyother generation. I am quite excited to see how this group matures….

]]> By: Josh Groth http://millennialmarketing.com/2009/05/millennial-wave-hits-wine/comment-page-1/#comment-277 Josh Groth Wed, 06 May 2009 15:40:00 +0000 http://millennialmarketing.com/2009/05/millennial-wave-hits-wine/#comment-277 Carol,<br /><br />Excellent post on two of my favorite topics - Gen Y and wine! I think the growth in wine sales among Millennials has a lot to do with guys like this: http://tv.winelibrary.com/ that make wine approachable, remove its mystery, and educate. It makes experiencing a new wine fun!<br /><br />-Josh Groth Carol,

Excellent post on two of my favorite topics – Gen Y and wine! I think the growth in wine sales among Millennials has a lot to do with guys like this: http://tv.winelibrary.com/ that make wine approachable, remove its mystery, and educate. It makes experiencing a new wine fun!

-Josh Groth

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