Comments on: Is Your Brand Millennial-Ready? http://millennialmarketing.com/2009/06/is-your-brand-millennial-ready/ Marketing to Millennials Wed, 28 Jul 2010 09:58:17 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Brett Hummel http://millennialmarketing.com/2009/06/is-your-brand-millennial-ready/comment-page-1/#comment-547 Brett Hummel Tue, 13 Oct 2009 13:53:52 +0000 http://millennialmarketing.com/2009/06/is-your-brand-millennial-ready/#comment-547 Carol are their any statistics regarding brand turnover? For example how long will a Gen Y stick with a brand if their needs are not being met compared to other generations? It would be interesting to see if along with their increased numbers, Gen Y is willing to search for better products as well. Carol are their any statistics regarding brand turnover? For example how long will a Gen Y stick with a brand if their needs are not being met compared to other generations? It would be interesting to see if along with their increased numbers, Gen Y is willing to search for better products as well.

]]> By: Which comes first – the connection or the reason? « http://millennialmarketing.com/2009/06/is-your-brand-millennial-ready/comment-page-1/#comment-357 Which comes first – the connection or the reason? « Mon, 10 Aug 2009 19:15:51 +0000 http://millennialmarketing.com/2009/06/is-your-brand-millennial-ready/#comment-357 [...] Who is it that you’re looking to connect with? Are you in searching of a younger base of donors? A certain demographic? A group of people to become your biggest fans? Thinking strategically about who you’d like to reach will help you figure out which platform you need to be on. (If you want to dig deeper in the Gen Y world, consider these questions.) [...] [...] Who is it that you’re looking to connect with? Are you in searching of a younger base of donors? A certain demographic? A group of people to become your biggest fans? Thinking strategically about who you’d like to reach will help you figure out which platform you need to be on. (If you want to dig deeper in the Gen Y world, consider these questions.) [...]

]]> By: Sam http://millennialmarketing.com/2009/06/is-your-brand-millennial-ready/comment-page-1/#comment-315 Sam Mon, 15 Jun 2009 22:59:17 +0000 http://millennialmarketing.com/2009/06/is-your-brand-millennial-ready/#comment-315 Some people argue that boomers, with their size, will still be the driving force and are who should be focused on. From what I've seen, Boomers hate being targeted by marketing, probably even more so than Millennials, especially since many of the ads talk to "special needs" which = "old", and more than anyone, boomers do not want be old. They want to be with it and young at heart. I think the best way to target Boomers is through Millennials. Who else would they trust to make decisions on new tech, food (healthy or exotic), responsible companies, etc, than their own children? Do you see any evidence in your work of Millennials playing the role of choice editor for their Boomer parents? Some people argue that boomers, with their size, will still be the driving force and are who should be focused on. From what I've seen, Boomers hate being targeted by marketing, probably even more so than Millennials, especially since many of the ads talk to "special needs" which = "old", and more than anyone, boomers do not want be old. They want to be with it and young at heart. I think the best way to target Boomers is through Millennials. Who else would they trust to make decisions on new tech, food (healthy or exotic), responsible companies, etc, than their own children? Do you see any evidence in your work of Millennials playing the role of choice editor for their Boomer parents?

]]> By: Brett Hummel http://millennialmarketing.com/2009/06/is-your-brand-millennial-ready/comment-page-1/#comment-314 Brett Hummel Mon, 15 Jun 2009 05:07:28 +0000 http://millennialmarketing.com/2009/06/is-your-brand-millennial-ready/#comment-314 Carol are their any statistics regarding brand turnover? For example how long will a Gen Y stick with a brand if their needs are not being met compared to other generations? It would be interesting to see if along with their increased numbers, Gen Y is willing to search for better products as well. Carol are their any statistics regarding brand turnover? For example how long will a Gen Y stick with a brand if their needs are not being met compared to other generations? It would be interesting to see if along with their increased numbers, Gen Y is willing to search for better products as well.

]]> By: Eric Brown http://millennialmarketing.com/2009/06/is-your-brand-millennial-ready/comment-page-1/#comment-312 Eric Brown Fri, 12 Jun 2009 17:31:28 +0000 http://millennialmarketing.com/2009/06/is-your-brand-millennial-ready/#comment-312 Hi Carol,<br />Excellent article, Being in the apartment business, we have seen and felt first hand the difference in how this group behaves, acts and reacts. <br /><br />I believe they are and will forever change how goods and services are sold. Hi Carol,
Excellent article, Being in the apartment business, we have seen and felt first hand the difference in how this group behaves, acts and reacts.

I believe they are and will forever change how goods and services are sold.

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