Comments on: Gen Y to Marketers: You Are Missing Your Blue Ocean http://millennialmarketing.com/2009/07/gen-y-to-marketers-you-are-missing-your-blue-ocean/ Marketing to Millennials Thu, 02 Feb 2012 23:52:26 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Eric Ungs http://millennialmarketing.com/2009/07/gen-y-to-marketers-you-are-missing-your-blue-ocean/comment-page-1/#comment-550 Eric Ungs Tue, 13 Oct 2009 13:53:57 +0000 http://millennialmarketing.com/2009/07/gen-y-to-marketers-you-are-missing-your-blue-ocean/#comment-550 Great post, great insight. I agree, marketers need to target to Gen Y so they can mature with the product. Most household products are being targeted to those in their thirties, these are the people who have probably been using the product 5-10 years ago. <br>"start sailing in the blue ocean -- before it turns red."</br><br>Thanks for the post.</br> Great post, great insight. I agree, marketers need to target to Gen Y so they can mature with the product. Most household products are being targeted to those in their thirties, these are the people who have probably been using the product 5-10 years ago.
"start sailing in the blue ocean — before it turns red."
Thanks for the post.

]]> By: Eric Ungs http://millennialmarketing.com/2009/07/gen-y-to-marketers-you-are-missing-your-blue-ocean/comment-page-1/#comment-336 Eric Ungs Fri, 17 Jul 2009 16:15:20 +0000 http://millennialmarketing.com/2009/07/gen-y-to-marketers-you-are-missing-your-blue-ocean/#comment-336 Great post, great insight. I agree, marketers need to target to Gen Y so they can mature with the product. Most household products are being targeted to those in their thirties, these are the people who have probably been using the product 5-10 years ago. <br />"start sailing in the blue ocean -- before it turns red."<br />Thanks for the post. Great post, great insight. I agree, marketers need to target to Gen Y so they can mature with the product. Most household products are being targeted to those in their thirties, these are the people who have probably been using the product 5-10 years ago.
"start sailing in the blue ocean — before it turns red."
Thanks for the post.

]]> By: James Flores http://millennialmarketing.com/2009/07/gen-y-to-marketers-you-are-missing-your-blue-ocean/comment-page-1/#comment-334 James Flores Fri, 03 Jul 2009 17:38:34 +0000 http://millennialmarketing.com/2009/07/gen-y-to-marketers-you-are-missing-your-blue-ocean/#comment-334 I've actually seen a significant increase within the financial services industry toward marketing to Gen Y. Most banks and credit unions today have some sort of youth account, with many banks actively courting college students on campus. In the credit union marketplace, it's almost impossible to attend a marketing conference without at least one session on how to reach Gen Y. As a matter of fact, I'm speaking in a few months at a credit union marketing conference that turned over its entire agenda to the topic of youth marketing. <br /><br />I think many financial marketers are starting to wake up to the fact that young consumers represents the next generation of banking customers/credit union members. This is a HUGE shift from 20 years ago when I first started my carert. Back then, it was taboo to suggest that anyone under 35 was a target for a loan product or savings account. I've actually seen a significant increase within the financial services industry toward marketing to Gen Y. Most banks and credit unions today have some sort of youth account, with many banks actively courting college students on campus. In the credit union marketplace, it's almost impossible to attend a marketing conference without at least one session on how to reach Gen Y. As a matter of fact, I'm speaking in a few months at a credit union marketing conference that turned over its entire agenda to the topic of youth marketing.

I think many financial marketers are starting to wake up to the fact that young consumers represents the next generation of banking customers/credit union members. This is a HUGE shift from 20 years ago when I first started my carert. Back then, it was taboo to suggest that anyone under 35 was a target for a loan product or savings account.

]]> By: James Flores http://millennialmarketing.com/2009/07/gen-y-to-marketers-you-are-missing-your-blue-ocean/comment-page-1/#comment-1375 James Flores Fri, 03 Jul 2009 17:38:00 +0000 http://millennialmarketing.com/2009/07/gen-y-to-marketers-you-are-missing-your-blue-ocean/#comment-1375 I've actually seen a significant increase within the financial services industry toward marketing to Gen Y. Most banks and credit unions today have some sort of youth account, with many banks actively courting college students on campus. In the credit union marketplace, it's almost impossible to attend a marketing conference without at least one session on how to reach Gen Y. As a matter of fact, I'm speaking in a few months at a credit union marketing conference that turned over its entire agenda to the topic of youth marketing. I think many financial marketers are starting to wake up to the fact that young consumers represents the next generation of banking customers/credit union members. This is a HUGE shift from 20 years ago when I first started my carert. Back then, it was taboo to suggest that anyone under 35 was a target for a loan product or savings account. I've actually seen a significant increase within the financial services industry toward marketing to Gen Y. Most banks and credit unions today have some sort of youth account, with many banks actively courting college students on campus. In the credit union marketplace, it's almost impossible to attend a marketing conference without at least one session on how to reach Gen Y. As a matter of fact, I'm speaking in a few months at a credit union marketing conference that turned over its entire agenda to the topic of youth marketing. I think many financial marketers are starting to wake up to the fact that young consumers represents the next generation of banking customers/credit union members. This is a HUGE shift from 20 years ago when I first started my carert. Back then, it was taboo to suggest that anyone under 35 was a target for a loan product or savings account.

]]> By: buildingmarketingstrategies http://millennialmarketing.com/2009/07/gen-y-to-marketers-you-are-missing-your-blue-ocean/comment-page-1/#comment-333 buildingmarketingstrategies Fri, 03 Jul 2009 02:22:28 +0000 http://millennialmarketing.com/2009/07/gen-y-to-marketers-you-are-missing-your-blue-ocean/#comment-333 Carol, thanks for this post. Reflecting on both this one and the one on Walmart, brands will have to be sufficiently positioned to reach Gen Y. I have two Gen Y'ers, one of whom is getting married and is at a place similar to Megan Meagher. So, I concur with you about this growing market and untapped market segment for certain brands. It'll be interesting to see which brands respond and which brands currently targeted at Gen Y make the transition to growing up with them. Thanks for your very valuable blog. Carol, thanks for this post. Reflecting on both this one and the one on Walmart, brands will have to be sufficiently positioned to reach Gen Y. I have two Gen Y'ers, one of whom is getting married and is at a place similar to Megan Meagher. So, I concur with you about this growing market and untapped market segment for certain brands. It'll be interesting to see which brands respond and which brands currently targeted at Gen Y make the transition to growing up with them. Thanks for your very valuable blog.

]]> By: buildingmarketingstrategies http://millennialmarketing.com/2009/07/gen-y-to-marketers-you-are-missing-your-blue-ocean/comment-page-1/#comment-1374 buildingmarketingstrategies Fri, 03 Jul 2009 02:22:00 +0000 http://millennialmarketing.com/2009/07/gen-y-to-marketers-you-are-missing-your-blue-ocean/#comment-1374 Carol, thanks for this post. Reflecting on both this one and the one on Walmart, brands will have to be sufficiently positioned to reach Gen Y. I have two Gen Y'ers, one of whom is getting married and is at a place similar to Megan Meagher. So, I concur with you about this growing market and untapped market segment for certain brands. It'll be interesting to see which brands respond and which brands currently targeted at Gen Y make the transition to growing up with them. Thanks for your very valuable blog. Carol, thanks for this post. Reflecting on both this one and the one on Walmart, brands will have to be sufficiently positioned to reach Gen Y. I have two Gen Y'ers, one of whom is getting married and is at a place similar to Megan Meagher. So, I concur with you about this growing market and untapped market segment for certain brands. It'll be interesting to see which brands respond and which brands currently targeted at Gen Y make the transition to growing up with them. Thanks for your very valuable blog.

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