Comments on: Engaging Millennials: How Marketers Can Break Through

By: Compassed

Compassed — Tue, 17 Jan 2012 21:52:00 +0000

Compassed can help your company engage Generation Y! Visit our webpage and contact us. http://www.getgeny.com/

By: Jill Dehnert

Jill Dehnert — Wed, 02 Mar 2011 22:08:00 +0000

Luminosity Marketing just released the second phase of our Boomerang Consumer Study, which focuses primarily on the purchasing habits of young adults living with their parents. You can find it here: http://www.luminositymarketing.com/pages/res/resources_wp_boomerangII.php

By: Jill Dehnert

Jill Dehnert — Wed, 02 Mar 2011 22:08:00 +0000

By: Jill Dehnert

Jill Dehnert — Wed, 02 Mar 2011 22:08:00 +0000

By: Promotional Products

Promotional Products — Thu, 25 Mar 2010 22:23:15 +0000

I love this site. I feel that you give such value to millennials. I agree that most of them feel ignored, and you have added some great worth to what they are doing, which validates their existence. I think following your easy steps will make a huge difference in a lot of lives and businesses.

By: Millennial-Friendly Advertising: What Connects? | Millennial Marketing

Millennial-Friendly Advertising: What Connects? | Millennial Marketing — Mon, 16 Nov 2009 16:22:20 +0000

[...] be the Nintendo Wii. In August, I put forth my formula for engaging Gen Y in marketing, “Engaging Millennials: How Marketers Can Break Through“: Engaging Millennials = Enabling Discovery + Energizing Experience + Encouraging Advocacy [...]

By: clarissa

clarissa — Mon, 12 Oct 2009 18:03:21 +0000

Thank you for this very helpful distillation!

By: clarissa

clarissa — Mon, 12 Oct 2009 18:03:00 +0000

Thank you for this very helpful distillation!

By: Byron

Byron — Thu, 10 Sep 2009 14:36:16 +0000

Thanks for your post. I agree Gen Y/Millenials are different. I have been giving presentations in schools to a predominately High School Seniors market for a long time. They are a diverse group but have 2 BIG things in common –

1. As a group, they don’t want to be “sold” but are willing to listen if you have a message beyond the “sell” that is relevant to their lives and provides value.

2. They are in school for a large part of their lives. There are challenges – real & imagined – and barriers to reaching them in schools but the rewards are great – and not just for sales, but for building connections in communities and schools, to reach current and future customers, employees and influencers.

PR, marketing and philantropy can be combined to reach Gen Y/Millenials in K-12 and Colleges helping companies by developing social capital with an inherently social generation.

By: Byron

Byron — Thu, 10 Sep 2009 14:36:00 +0000

1. As a group, they don’t want to be “sold” but are willing to listen if you have a message beyond the “sell” that is relevant to their lives and provides value.

PR, marketing and philantropy can be combined to reach Gen Y/Millenials in K-12 and Colleges helping companies by developing social capital with an inherently social generation.