Comments on: How Big Brands Use Social Media to Reach Millennials

By: Coke “Opens Happiness” With Its Viral Video | Millennial Marketing

Tue, 26 Jan 2010 23:09:43 +0000

[...] global effort on the ‘Open Happiness’ theme that includes other social media efforts, including teams sent all over the world to identify ’stories of [...]

By: scottmonty

scottmonty — Sun, 25 Oct 2009 06:24:51 +0000

Hi Carol,

Thank you so much for covering both the Fiesta Movement and Fusion 41. I kind of shy away from the "hero" worship - the real heroes here are twofold: the products, without which none of this would be possible; and the individuals that put themselves out there because they believe in what we're doing. None of this would be possible without those two fundamentals.

When you add to that the supersmart agency ideas, support and execution and the myriad of team members - not least of which are the Brand & Content Alliance team here at Ford - it's clear that this is a One Ford effort.

We're all so proud to be part of this company that has a strong business plan, amazing new products, and a commitment to making the world a better place. We hope to continue the efforts on many fronts. Thanks again.

Scott Monty
Global Digital Communications
Ford Motor Company
@ScottMonty

By: scottmonty

scottmonty — Sat, 24 Oct 2009 23:24:51 +0000