Comments on: In Defense of Generational Stereotypes http://millennialmarketing.com/2009/10/in-defense-of-generational-stereotypes/ Marketing to Millennials Thu, 02 Feb 2012 23:52:26 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Who Is A Millennial? Why Do Marketers Need a Label? | Millennial Marketing http://millennialmarketing.com/2009/10/in-defense-of-generational-stereotypes/comment-page-1/#comment-649 Who Is A Millennial? Why Do Marketers Need a Label? | Millennial Marketing Sun, 13 Dec 2009 23:26:16 +0000 http://millennialmarketing.com/?p=860#comment-649 [...] Y is famously averse to labels of any kind, and especially the label ‘Gen Y’. They consider it ’stereotyping’. As individuality and choice are core values for young adults today, this aversion is [...] [...] Y is famously averse to labels of any kind, and especially the label ‘Gen Y’. They consider it ’stereotyping’. As individuality and choice are core values for young adults today, this aversion is [...]

]]> By: Carol Phillips http://millennialmarketing.com/2009/10/in-defense-of-generational-stereotypes/comment-page-1/#comment-541 Carol Phillips Tue, 13 Oct 2009 13:56:14 +0000 http://millennialmarketing.com/?p=860#comment-541 Thanks for the tip and your comment. I am not familiar with Wired for speech, but I will look for it. Carol Thanks for the tip and your comment. I am not familiar with Wired for speech, but I will look for it.
Carol

]]> By: Carol Phillips http://millennialmarketing.com/2009/10/in-defense-of-generational-stereotypes/comment-page-1/#comment-1417 Carol Phillips Tue, 13 Oct 2009 13:56:00 +0000 http://millennialmarketing.com/?p=860#comment-1417 Thanks for the tip and your comment. I am not familiar with Wired for speech, but I will look for it. Carol Thanks for the tip and your comment. I am not familiar with Wired for speech, but I will look for it.
Carol

]]> By: Richard Huskey http://millennialmarketing.com/2009/10/in-defense-of-generational-stereotypes/comment-page-1/#comment-539 Richard Huskey Tue, 13 Oct 2009 05:44:57 +0000 http://millennialmarketing.com/?p=860#comment-539 I like how you split the difference at academic vs. professional. I'm reminded of a passage from "Wired for Speech" by Dr. Nass and Dr. Brave at Stanford University. On the topic of stereotypes, Nass and Brave write: "At the macro (social) level, people need to be made more aware that everyone harbors significant and limiting stereotypes, regardless of how enlightened they feel, and that such beliefs limit individuals and society by preventing everyone from realizing their potentials. At the micro (individual) level, [marketers] should operate within the limitations of individuals' cognitive system while remaining respectful of all people." pp. 28-29 Here Nass and Brave are explicitly referring to gender stereotypes, but such reasoning is clearly applicable to all manner of stereotyping. Thank you for this post. This is something that I've been thinking about (and wrestling with) myself. I like how you split the difference at academic vs. professional. I’m reminded of a passage from “Wired for Speech” by Dr. Nass and Dr. Brave at Stanford University. On the topic of stereotypes, Nass and Brave write:

“At the macro (social) level, people need to be made more aware that everyone harbors significant and limiting stereotypes, regardless of how enlightened they feel, and that such beliefs limit individuals and society by preventing everyone from realizing their potentials. At the micro (individual) level, [marketers] should operate within the limitations of individuals’ cognitive system while remaining respectful of all people.” pp. 28-29

Here Nass and Brave are explicitly referring to gender stereotypes, but such reasoning is clearly applicable to all manner of stereotyping.

Thank you for this post. This is something that I’ve been thinking about (and wrestling with) myself.

]]> By: Richard Huskey http://millennialmarketing.com/2009/10/in-defense-of-generational-stereotypes/comment-page-1/#comment-1416 Richard Huskey Tue, 13 Oct 2009 05:44:00 +0000 http://millennialmarketing.com/?p=860#comment-1416 I like how you split the difference at academic vs. professional. I'm reminded of a passage from "Wired for Speech" by Dr. Nass and Dr. Brave at Stanford University. On the topic of stereotypes, Nass and Brave write: "At the macro (social) level, people need to be made more aware that everyone harbors significant and limiting stereotypes, regardless of how enlightened they feel, and that such beliefs limit individuals and society by preventing everyone from realizing their potentials. At the micro (individual) level, [marketers] should operate within the limitations of individuals' cognitive system while remaining respectful of all people." pp. 28-29 Here Nass and Brave are explicitly referring to gender stereotypes, but such reasoning is clearly applicable to all manner of stereotyping. Thank you for this post. This is something that I've been thinking about (and wrestling with) myself. I like how you split the difference at academic vs. professional. I’m reminded of a passage from “Wired for Speech” by Dr. Nass and Dr. Brave at Stanford University. On the topic of stereotypes, Nass and Brave write:

“At the macro (social) level, people need to be made more aware that everyone harbors significant and limiting stereotypes, regardless of how enlightened they feel, and that such beliefs limit individuals and society by preventing everyone from realizing their potentials. At the micro (individual) level, [marketers] should operate within the limitations of individuals’ cognitive system while remaining respectful of all people.” pp. 28-29

Here Nass and Brave are explicitly referring to gender stereotypes, but such reasoning is clearly applicable to all manner of stereotyping.

Thank you for this post. This is something that I’ve been thinking about (and wrestling with) myself.

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