Comments on: Millennial-Friendly Advertising: What Connects? http://millennialmarketing.com/2009/11/millennial-friendly-advertising-what-connects/ Marketing to Millennials Thu, 02 Feb 2012 23:52:26 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Millennial Marketing: What’s the Difference? | Millennial Marketing http://millennialmarketing.com/2009/11/millennial-friendly-advertising-what-connects/comment-page-1/#comment-809 Millennial Marketing: What’s the Difference? | Millennial Marketing Fri, 29 Jan 2010 20:55:25 +0000 http://millennialmarketing.com/?p=1024#comment-809 [...] Millennial-Friendly Advertising: What Connects? [...] [...] Millennial-Friendly Advertising: What Connects? [...]

]]> By: Rob Frappier http://millennialmarketing.com/2009/11/millennial-friendly-advertising-what-connects/comment-page-1/#comment-779 Rob Frappier Wed, 18 Nov 2009 10:54:15 +0000 http://millennialmarketing.com/?p=1024#comment-779 As a marketer and a member of Gen Y, I profoundly dislike the Levi's ad campaign. My choice of jeans does not determine whether I will 'Go Forth' and conquer the world, or whatever the heck Levi's wants me to do. I don't dislike Walt Whitman, but there's a time and a place and a jeans commercial running every 15 minutes ain't it. <br><br>I don't mean to pick on Levi's either. In fact, this is something I notice a lot in fashion advertising. I really just don't think Gen Y is that interested in high concept advertising. Maybe I'm totally wrong - a statistical outlier who's totally out of step with the rest of my generation - but my impression is that substance wins over style 9 times out of 10. As a marketer and a member of Gen Y, I profoundly dislike the Levi's ad campaign. My choice of jeans does not determine whether I will 'Go Forth' and conquer the world, or whatever the heck Levi's wants me to do. I don't dislike Walt Whitman, but there's a time and a place and a jeans commercial running every 15 minutes ain't it.

I don't mean to pick on Levi's either. In fact, this is something I notice a lot in fashion advertising. I really just don't think Gen Y is that interested in high concept advertising. Maybe I'm totally wrong – a statistical outlier who's totally out of step with the rest of my generation – but my impression is that substance wins over style 9 times out of 10.

]]> By: Rob Frappier http://millennialmarketing.com/2009/11/millennial-friendly-advertising-what-connects/comment-page-1/#comment-778 Rob Frappier Wed, 18 Nov 2009 10:42:25 +0000 http://millennialmarketing.com/?p=1024#comment-778 As a marketer and a member of Gen Y, I profoundly dislike the Levi's ad campaign. My choice of jeans does not determine whether I will 'Go Forth' and conquer the world, or whatever the heck Levi's wants me to do. I don't dislike Walt Whitman, but there's a time and a place and a jeans commercial running every 15 minutes ain't it. <br><br>I don't mean to pick on Levi's either. In fact, this is something I notice a lot in fashion advertising. I really just don't think Gen Y is that interested in high concept advertising. Maybe I'm totally wrong - a statistical outlier who's totally out of step with the rest of my generation - but my impression is that substance wins over style 9 times out of 10. As a marketer and a member of Gen Y, I profoundly dislike the Levi's ad campaign. My choice of jeans does not determine whether I will 'Go Forth' and conquer the world, or whatever the heck Levi's wants me to do. I don't dislike Walt Whitman, but there's a time and a place and a jeans commercial running every 15 minutes ain't it.

I don't mean to pick on Levi's either. In fact, this is something I notice a lot in fashion advertising. I really just don't think Gen Y is that interested in high concept advertising. Maybe I'm totally wrong – a statistical outlier who's totally out of step with the rest of my generation – but my impression is that substance wins over style 9 times out of 10.

]]> By: Rob Frappier http://millennialmarketing.com/2009/11/millennial-friendly-advertising-what-connects/comment-page-1/#comment-594 Rob Frappier Wed, 18 Nov 2009 03:54:15 +0000 http://millennialmarketing.com/?p=1024#comment-594 As a marketer and a member of Gen Y, I profoundly dislike the Levi's ad campaign. My choice of jeans does not determine whether I will 'Go Forth' and conquer the world, or whatever the heck Levi's wants me to do. I don't dislike Walt Whitman, but there's a time and a place and a jeans commercial running every 15 minutes ain't it. <br><br>I don't mean to pick on Levi's either. In fact, this is something I notice a lot in fashion advertising. I really just don't think Gen Y is that interested in high concept advertising. Maybe I'm totally wrong - a statistical outlier who's totally out of step with the rest of my generation - but my impression is that substance wins over style 9 times out of 10. As a marketer and a member of Gen Y, I profoundly dislike the Levi's ad campaign. My choice of jeans does not determine whether I will 'Go Forth' and conquer the world, or whatever the heck Levi's wants me to do. I don't dislike Walt Whitman, but there's a time and a place and a jeans commercial running every 15 minutes ain't it.

I don't mean to pick on Levi's either. In fact, this is something I notice a lot in fashion advertising. I really just don't think Gen Y is that interested in high concept advertising. Maybe I'm totally wrong – a statistical outlier who's totally out of step with the rest of my generation – but my impression is that substance wins over style 9 times out of 10.

]]> By: Rob Frappier http://millennialmarketing.com/2009/11/millennial-friendly-advertising-what-connects/comment-page-1/#comment-593 Rob Frappier Wed, 18 Nov 2009 03:42:25 +0000 http://millennialmarketing.com/?p=1024#comment-593 As a marketer and a member of Gen Y, I profoundly dislike the Levi's ad campaign. My choice of jeans does not determine whether I will 'Go Forth' and conquer the world, or whatever the heck Levi's wants me to do. I don't dislike Walt Whitman, but there's a time and a place and a jeans commercial running every 15 minutes ain't it. <br><br>I don't mean to pick on Levi's either. In fact, this is something I notice a lot in fashion advertising. I really just don't think Gen Y is that interested in high concept advertising. Maybe I'm totally wrong - a statistical outlier who's totally out of step with the rest of my generation - but my impression is that substance wins over style 9 times out of 10. As a marketer and a member of Gen Y, I profoundly dislike the Levi's ad campaign. My choice of jeans does not determine whether I will 'Go Forth' and conquer the world, or whatever the heck Levi's wants me to do. I don't dislike Walt Whitman, but there's a time and a place and a jeans commercial running every 15 minutes ain't it.

I don't mean to pick on Levi's either. In fact, this is something I notice a lot in fashion advertising. I really just don't think Gen Y is that interested in high concept advertising. Maybe I'm totally wrong – a statistical outlier who's totally out of step with the rest of my generation – but my impression is that substance wins over style 9 times out of 10.

]]> By: Elizabeth http://millennialmarketing.com/2009/11/millennial-friendly-advertising-what-connects/comment-page-1/#comment-591 Elizabeth Tue, 17 Nov 2009 19:38:40 +0000 http://millennialmarketing.com/?p=1024#comment-591 I smiled when I read this - my 19 year old brother completely latched on to the Walt Whitman part of the ad and ignored the rest - now he's reading "Leaves of Grass and wearing the same army story pants he's been wearing for years. I smiled when I read this – my 19 year old brother completely latched on to the Walt Whitman part of the ad and ignored the rest – now he's reading “Leaves of Grass and wearing the same army story pants he's been wearing for years.

]]> By: acerlilly http://millennialmarketing.com/2009/11/millennial-friendly-advertising-what-connects/comment-page-1/#comment-590 acerlilly Mon, 16 Nov 2009 17:44:58 +0000 http://millennialmarketing.com/?p=1024#comment-590 Pioneer and Go Forth Levis' both negative ads for me. Too fast, too black and white, and the red word Levis has reminders of the little girl in the red coat in Schlinders List.. An ad for Diabetes also has black/white and red. Disturbing. Pioneer and Go Forth Levis' both negative ads for me. Too fast, too black and white, and the red word Levis has reminders of the little girl in the red coat in Schlinders List.. An ad for Diabetes also has black/white and red. Disturbing.

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