Comments on: Millennials: Are They Healthier than Earlier Generations? http://millennialmarketing.com/2009/12/millennials-are-they-healthier-than-earlier-generations/ Marketing to Millennials Fri, 11 May 2012 19:13:56 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Marty Predd http://millennialmarketing.com/2009/12/millennials-are-they-healthier-than-earlier-generations/comment-page-1/#comment-752 Marty Predd Fri, 01 Jan 2010 01:23:40 +0000 http://millennialmarketing.com/?p=1261#comment-752 Interesting post. As an older Millennial who loves to prepare and eat 'fresh' and 'gourmet' foods, I was initially surprised to hear that you (or the executives you reference) expected this to translate to better health. Why do they think that?<br><br>I think it's natural to make the leap from 'fresh' to 'healthy', but I'm not sure this is an equation that is top of mind for Millennial gourmets. For me, freshness is first about quality, which translates to better tasting/looking/smelling food. None of these things imply healthy.<br><br>In fact, as I've experimented with cooking increasingly gourmet dishes, my desire for fresh ingredients like produce and meat has been matched in pace by a growing desire for the fresh, but notoriously unhealthy ingredients that go into classic dishes...fresh butters, oils, cream, cheeses, good bread, etc. And of course a nice bottle of red wine.<br><br>Between coming to terms with my post-college metabolism and these newfound tastes, I've worked hard to strike a balance between these indulgences and regular exercise. But from experience, I do think it can catch up with you. Maybe this is because it's natural to make the same assumption the execs you reference make: All this fresh food has to be healthy, right? Not necessarily. Interesting post. As an older Millennial who loves to prepare and eat 'fresh' and 'gourmet' foods, I was initially surprised to hear that you (or the executives you reference) expected this to translate to better health. Why do they think that?

I think it's natural to make the leap from 'fresh' to 'healthy', but I'm not sure this is an equation that is top of mind for Millennial gourmets. For me, freshness is first about quality, which translates to better tasting/looking/smelling food. None of these things imply healthy.

In fact, as I've experimented with cooking increasingly gourmet dishes, my desire for fresh ingredients like produce and meat has been matched in pace by a growing desire for the fresh, but notoriously unhealthy ingredients that go into classic dishes…fresh butters, oils, cream, cheeses, good bread, etc. And of course a nice bottle of red wine.

Between coming to terms with my post-college metabolism and these newfound tastes, I've worked hard to strike a balance between these indulgences and regular exercise. But from experience, I do think it can catch up with you. Maybe this is because it's natural to make the same assumption the execs you reference make: All this fresh food has to be healthy, right? Not necessarily.

]]> By: Marty Predd http://millennialmarketing.com/2009/12/millennials-are-they-healthier-than-earlier-generations/comment-page-1/#comment-680 Marty Predd Thu, 31 Dec 2009 18:23:40 +0000 http://millennialmarketing.com/?p=1261#comment-680 Interesting post. As an older Millennial who loves to prepare and eat 'fresh' and 'gourmet' foods, I was initially surprised to hear that you (or the executives you reference) expected this to translate to better health. Why do they think that?<br><br>I think it's natural to make the leap from 'fresh' to 'healthy', but I'm not sure this is an equation that is top of mind for Millennial gourmets. For me, freshness is first about quality, which translates to better tasting/looking/smelling food. None of these things imply healthy.<br><br>In fact, as I've experimented with cooking increasingly gourmet dishes, my desire for fresh ingredients like produce and meat has been matched in pace by a growing desire for the fresh, but notoriously unhealthy ingredients that go into classic dishes...fresh butters, oils, cream, cheeses, good bread, etc. And of course a nice bottle of red wine.<br><br>Between coming to terms with my post-college metabolism and these newfound tastes, I've worked hard to strike a balance between these indulgences and regular exercise. But from experience, I do think it can catch up with you. Maybe this is because it's natural to make the same assumption the execs you reference make: All this fresh food has to be healthy, right? Not necessarily. Interesting post. As an older Millennial who loves to prepare and eat 'fresh' and 'gourmet' foods, I was initially surprised to hear that you (or the executives you reference) expected this to translate to better health. Why do they think that?

I think it's natural to make the leap from 'fresh' to 'healthy', but I'm not sure this is an equation that is top of mind for Millennial gourmets. For me, freshness is first about quality, which translates to better tasting/looking/smelling food. None of these things imply healthy.

In fact, as I've experimented with cooking increasingly gourmet dishes, my desire for fresh ingredients like produce and meat has been matched in pace by a growing desire for the fresh, but notoriously unhealthy ingredients that go into classic dishes…fresh butters, oils, cream, cheeses, good bread, etc. And of course a nice bottle of red wine.

Between coming to terms with my post-college metabolism and these newfound tastes, I've worked hard to strike a balance between these indulgences and regular exercise. But from experience, I do think it can catch up with you. Maybe this is because it's natural to make the same assumption the execs you reference make: All this fresh food has to be healthy, right? Not necessarily.

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