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	<title>Comments on: Millennials: The &#8220;Saver&#8221; Generation?</title>
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	<description>Marketing to Millennials</description>
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		<title>By: Mark Arnold</title>
		<link>http://millennialmarketing.com/2009/12/millennials-the-saver-generation/comment-page-1/#comment-794</link>
		<dc:creator>Mark Arnold</dc:creator>
		<pubDate>Tue, 26 Jan 2010 00:20:54 +0000</pubDate>
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		<description>Millenials are not only savers, they are spenders. They spend more on entertainment and staying connected than other generations. They also have unprecedented access to their money.&lt;br&gt;&lt;br&gt;Financial institutions that get Gen. Y will have success for years to come.</description>
		<content:encoded><![CDATA[<p>Millenials are not only savers, they are spenders. They spend more on entertainment and staying connected than other generations. They also have unprecedented access to their money.</p>
<p>Financial institutions that get Gen. Y will have success for years to come.</p>
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		<title>By: Josh Opinion</title>
		<link>http://millennialmarketing.com/2009/12/millennials-the-saver-generation/comment-page-1/#comment-763</link>
		<dc:creator>Josh Opinion</dc:creator>
		<pubDate>Mon, 18 Jan 2010 04:56:39 +0000</pubDate>
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		<description>With the cynicism around financial institutions and wariness towards stocks and classic investments, where is the future of investments for Millennials?</description>
		<content:encoded><![CDATA[<p>With the cynicism around financial institutions and wariness towards stocks and classic investments, where is the future of investments for Millennials?</p>
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		<title>By: Josh Opinion</title>
		<link>http://millennialmarketing.com/2009/12/millennials-the-saver-generation/comment-page-1/#comment-727</link>
		<dc:creator>Josh Opinion</dc:creator>
		<pubDate>Sun, 17 Jan 2010 21:56:39 +0000</pubDate>
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		<description>With the cynicism around financial institutions and wariness towards stocks and classic investments, where is the future of investments for Millennials?</description>
		<content:encoded><![CDATA[<p>With the cynicism around financial institutions and wariness towards stocks and classic investments, where is the future of investments for Millennials?</p>
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		<title>By: Sam Davidson</title>
		<link>http://millennialmarketing.com/2009/12/millennials-the-saver-generation/comment-page-1/#comment-664</link>
		<dc:creator>Sam Davidson</dc:creator>
		<pubDate>Tue, 22 Dec 2009 15:36:46 +0000</pubDate>
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		<description>I also wonder if we are understanding the concept of &quot;value&quot; more. Ramit Sethi and Tim Ferris (both Gen Y role models) hit on this at the beginning of each of their books. Taking time to prioritize helps one know what to spend money on - and what to save for. Knowing that I value trips to far off places motivates me to save instead of spending that same cash on lattes or graphic T&#039;s.&lt;br&gt;&lt;br&gt;Likewise, we&#039;re a generation that is redefining ownership. The American dream of home ownership as a pathway to wealth blew up in a lot of our (friends&#039;) faces. Netflix, Pandora and Zipcar prove we don&#039;t really need to own CDs, movies or cars either.</description>
		<content:encoded><![CDATA[<p>I also wonder if we are understanding the concept of &#8220;value&#8221; more. Ramit Sethi and Tim Ferris (both Gen Y role models) hit on this at the beginning of each of their books. Taking time to prioritize helps one know what to spend money on &#8211; and what to save for. Knowing that I value trips to far off places motivates me to save instead of spending that same cash on lattes or graphic T&#39;s.</p>
<p>Likewise, we&#39;re a generation that is redefining ownership. The American dream of home ownership as a pathway to wealth blew up in a lot of our (friends&#39;) faces. Netflix, Pandora and Zipcar prove we don&#39;t really need to own CDs, movies or cars either.</p>
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