Comments on: Social Media: What I Learned This Year http://millennialmarketing.com/2009/12/social-media-what-i-learned-this-year/ Marketing to Millennials Wed, 28 Jul 2010 09:58:17 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Carol Phillips http://millennialmarketing.com/2009/12/social-media-what-i-learned-this-year/comment-page-1/#comment-748 Carol Phillips Mon, 28 Dec 2009 03:58:07 +0000 http://millennialmarketing.com/?p=1248#comment-748 Eric: You have jumped on social media and have a big head start in making it work for you. I think that is important and puts you well ahead on the road to 'expert' status. I think the what's next is a migration toward platform and device agnosticism, most likely a supersmart phone and either a Facebook or Google platform or some combination of the the two (a merger seems likely to me at some point). I think we'll look back at the days when we even thought about the device and platform will be quaint. What will matter is the content, not how we receive it. Content will be king, as always. Those in the device and delivery business will be commoditized, much as the carriers and handset manufacturers are today. Thanks for asking the provocative question. <br>Carol Eric: You have jumped on social media and have a big head start in making it work for you. I think that is important and puts you well ahead on the road to 'expert' status. I think the what's next is a migration toward platform and device agnosticism, most likely a supersmart phone and either a Facebook or Google platform or some combination of the the two (a merger seems likely to me at some point). I think we'll look back at the days when we even thought about the device and platform will be quaint. What will matter is the content, not how we receive it. Content will be king, as always. Those in the device and delivery business will be commoditized, much as the carriers and handset manufacturers are today. Thanks for asking the provocative question.
Carol

]]> By: Carol Phillips http://millennialmarketing.com/2009/12/social-media-what-i-learned-this-year/comment-page-1/#comment-678 Carol Phillips Sun, 27 Dec 2009 20:58:07 +0000 http://millennialmarketing.com/?p=1248#comment-678 Eric: You have jumped on social media and have a big head start in making it work for you. I think that is important and puts you well ahead on the road to 'expert' status. I think the what's next is a migration toward platform and device agnosticism, most likely a supersmart phone and either a Facebook or Google platform or some combination of the the two (a merger seems likely to me at some point). I think we'll look back at the days when we even thought about the device and platform will be quaint. What will matter is the content, not how we receive it. Content will be king, as always. Those in the device and delivery business will be commoditized, much as the carriers and handset manufacturers are today. Thanks for asking the provocative question. <br>Carol Eric: You have jumped on social media and have a big head start in making it work for you. I think that is important and puts you well ahead on the road to 'expert' status. I think the what's next is a migration toward platform and device agnosticism, most likely a supersmart phone and either a Facebook or Google platform or some combination of the the two (a merger seems likely to me at some point). I think we'll look back at the days when we even thought about the device and platform will be quaint. What will matter is the content, not how we receive it. Content will be king, as always. Those in the device and delivery business will be commoditized, much as the carriers and handset manufacturers are today. Thanks for asking the provocative question.
Carol

]]> By: UrbaneWay http://millennialmarketing.com/2009/12/social-media-what-i-learned-this-year/comment-page-1/#comment-677 UrbaneWay Sun, 27 Dec 2009 13:28:21 +0000 http://millennialmarketing.com/?p=1248#comment-677 Hi Carol, <br>It seems when we comment it is typical to start with Great Post, but really, this is one of the better year end posts I have read, perhaps because I resonate with many of your penned thoughts, yet may not have wanted to "see it" Thank you for sharing, <br><br>It is a little strange really, because I have put all my marketing chips from our small business on Social Media Marketing, and have picked up some pretty nice consulting contracts all from for and about Social Media. It is strange to me because I was a builder my entire career, up until I started practicing social media to market our apartments. <br><br>The question that I continue to ponder with is, What's next? Not whats the next big application, but whats next in how all of this continues to shape our malleable lives. <br><br>Enjoy your time off the grid, Hi Carol,
It seems when we comment it is typical to start with Great Post, but really, this is one of the better year end posts I have read, perhaps because I resonate with many of your penned thoughts, yet may not have wanted to “see it” Thank you for sharing,

It is a little strange really, because I have put all my marketing chips from our small business on Social Media Marketing, and have picked up some pretty nice consulting contracts all from for and about Social Media. It is strange to me because I was a builder my entire career, up until I started practicing social media to market our apartments.

The question that I continue to ponder with is, What's next? Not whats the next big application, but whats next in how all of this continues to shape our malleable lives.

Enjoy your time off the grid,

]]> By: Bill Hanifin http://millennialmarketing.com/2009/12/social-media-what-i-learned-this-year/comment-page-1/#comment-675 Bill Hanifin Fri, 25 Dec 2009 01:59:15 +0000 http://millennialmarketing.com/?p=1248#comment-675 I've learned that there is a dichotomy of users. Most of the senior people I interact with in corporate America are aware of social media but see it as something for others in their organization to figure out. They are (maybe) on LinkedIn, but less so FB and for sure, not Twitter.<br><br>I love social media for the resources and relationships it opens up. I recoil when I feel that I have just tapped into one more thing that demands my time, immediacy of reaction and consistent "feeding of the beast" as you say. As the space matures, I am hoping that less frequent, but still quality, interaction will be honored as much as the frenetic, but often less meaningful contributions and posts.<br><br>Good list! Let's see where how it evolves in 2010. I've learned that there is a dichotomy of users. Most of the senior people I interact with in corporate America are aware of social media but see it as something for others in their organization to figure out. They are (maybe) on LinkedIn, but less so FB and for sure, not Twitter.

I love social media for the resources and relationships it opens up. I recoil when I feel that I have just tapped into one more thing that demands my time, immediacy of reaction and consistent “feeding of the beast” as you say. As the space matures, I am hoping that less frequent, but still quality, interaction will be honored as much as the frenetic, but often less meaningful contributions and posts.

Good list! Let's see where how it evolves in 2010.

]]> By: Social Media : What I Learned This Year | Millennial Marketing http://millennialmarketing.com/2009/12/social-media-what-i-learned-this-year/comment-page-1/#comment-673 Social Media : What I Learned This Year | Millennial Marketing Thu, 24 Dec 2009 20:32:44 +0000 http://millennialmarketing.com/?p=1248#comment-673 [...] In Social Media , there are no ‘experts’, only people who are more experienced than others. I am not an expert, but I have been active in Social Media for.Continue [...] [...] In Social Media , there are no ‘experts’, only people who are more experienced than others. I am not an expert, but I have been active in Social Media for.Continue [...]

]]> By: Carol Phillips http://millennialmarketing.com/2009/12/social-media-what-i-learned-this-year/comment-page-1/#comment-672 Carol Phillips Wed, 23 Dec 2009 18:46:36 +0000 http://millennialmarketing.com/?p=1248#comment-672 David:<br><br>I think it is a tough medium for customer acquisition, unless it is P2P. If you can mobilize others on your behalf, it can be effective. The very idea of 'fans' or 'followers' sort of flies in the face of 'trial'. Why friend or fan a brand you don't already know? David:

I think it is a tough medium for customer acquisition, unless it is P2P. If you can mobilize others on your behalf, it can be effective. The very idea of 'fans' or 'followers' sort of flies in the face of 'trial'. Why friend or fan a brand you don't already know?

]]> By: Carol Phillips http://millennialmarketing.com/2009/12/social-media-what-i-learned-this-year/comment-page-1/#comment-671 Carol Phillips Wed, 23 Dec 2009 18:44:24 +0000 http://millennialmarketing.com/?p=1248#comment-671 Patty: Thanks for the feedback. I think this may be the only 'medium' where you don't have to consider your audience. It is pretty self-indulgent and forgiving. Patty: Thanks for the feedback. I think this may be the only 'medium' where you don't have to consider your audience. It is pretty self-indulgent and forgiving.

]]> By: pattybaragar http://millennialmarketing.com/2009/12/social-media-what-i-learned-this-year/comment-page-1/#comment-670 pattybaragar Wed, 23 Dec 2009 17:06:53 +0000 http://millennialmarketing.com/?p=1248#comment-670 I like #5 - It's best to think of yourself as the target audience.<br><br>I completely agree with this and use it as a indicator of how I want my personal brand to be read by others. I was advised by a mentor to think of my twitter feed as my own daily article in the newspaper: pump out what I'm interested in and want to share, and in return follow other peoples articles I enjoy and can learn from. I like #5 – It's best to think of yourself as the target audience.

I completely agree with this and use it as a indicator of how I want my personal brand to be read by others. I was advised by a mentor to think of my twitter feed as my own daily article in the newspaper: pump out what I'm interested in and want to share, and in return follow other peoples articles I enjoy and can learn from.

]]> By: David Spinks http://millennialmarketing.com/2009/12/social-media-what-i-learned-this-year/comment-page-1/#comment-669 David Spinks Wed, 23 Dec 2009 15:06:38 +0000 http://millennialmarketing.com/?p=1248#comment-669 I suppose technically no one is an expert if being an expert means you know everything. There's always more to learn. Expertise is a relative term. That goes for every industry, not just social media.<br><br>Interesting point about connecting with similar people rather than winning their hearts and minds. For businesses, they're always looking to win over the hearts and minds of new audiences. Is social media not a good platform for doing so?<br><br>David<br>Community Manager, <a href="http://Scribnia.com" rel="nofollow">Scribnia.com</a> I suppose technically no one is an expert if being an expert means you know everything. There's always more to learn. Expertise is a relative term. That goes for every industry, not just social media.

Interesting point about connecting with similar people rather than winning their hearts and minds. For businesses, they're always looking to win over the hearts and minds of new audiences. Is social media not a good platform for doing so?

David
Community Manager, Scribnia.com

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