Comments on: Coke “Opens Happiness” With Its Viral Video http://millennialmarketing.com/2010/01/coke-opens-happiness-with-its-viral-video/ Marketing to Millennials Thu, 02 Feb 2012 23:52:26 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Gen Y, Gen Z and Coke Happiness : Gen Y Guide Sarah Newton http://millennialmarketing.com/2010/01/coke-opens-happiness-with-its-viral-video/comment-page-1/#comment-830 Gen Y, Gen Z and Coke Happiness : Gen Y Guide Sarah Newton Mon, 08 Feb 2010 06:53:25 +0000 http://millennialmarketing.com/?p=1376#comment-830 [...] It is a great video and there is no doubt about it, Gen Y love this video, just as the amazing Carol Phillips wrote about on her blog. But I think this campaign is even cleaver than that and coke could be [...] [...] It is a great video and there is no doubt about it, Gen Y love this video, just as the amazing Carol Phillips wrote about on her blog. But I think this campaign is even cleaver than that and coke could be [...]

]]> By: byron http://millennialmarketing.com/2010/01/coke-opens-happiness-with-its-viral-video/comment-page-1/#comment-800 byron Wed, 27 Jan 2010 21:36:07 +0000 http://millennialmarketing.com/?p=1376#comment-800 Although I am a decade or 2 past the Gen Y group, I sure thoght it was funny and I will be sharing the video with my friends. Although I am a decade or 2 past the Gen Y group, I sure thoght it was funny and I will be sharing the video with my friends.

]]> By: Gunther Sonnenfeld http://millennialmarketing.com/2010/01/coke-opens-happiness-with-its-viral-video/comment-page-1/#comment-799 Gunther Sonnenfeld Wed, 27 Jan 2010 18:24:33 +0000 http://millennialmarketing.com/?p=1376#comment-799 Good stuff, Carol! <br><br>My colleague, Jeff Gomez, who was tapped by Coke to develop the original transmedia mythology for "Open Happiness" based on commercial spots created by Weiden + Kennedy, will be very pleased to witness its adoption across the social landscape. <br><br>Related to this, my friend Ivan Askwith of Big Spaceship wrote a terrific piece that breaks down the distinctions between 'viral' and 'spread' phenomena:<br><br><a href="http://ow.ly/10Hxc" rel="nofollow">http://ow.ly/10Hxc</a><br><br>Cheers,<br><br>Gunther Sonnenfeld<br>@goonth Good stuff, Carol!

My colleague, Jeff Gomez, who was tapped by Coke to develop the original transmedia mythology for “Open Happiness” based on commercial spots created by Weiden + Kennedy, will be very pleased to witness its adoption across the social landscape.

Related to this, my friend Ivan Askwith of Big Spaceship wrote a terrific piece that breaks down the distinctions between 'viral' and 'spread' phenomena:

http://ow.ly/10Hxc

Cheers,

Gunther Sonnenfeld
@goonth

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