Comments on: Gen Y Marketing: Don’t Forget to Meet The Parents! http://millennialmarketing.com/2010/01/gen-y-marketing-dont-forget-to-meet-the-parents/ Marketing to Millennials Fri, 11 May 2012 19:13:56 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Apple or Dell? Parents Often Have The Last Word. | Millennial Marketing http://millennialmarketing.com/2010/01/gen-y-marketing-dont-forget-to-meet-the-parents/comment-page-1/#comment-920 Apple or Dell? Parents Often Have The Last Word. | Millennial Marketing Wed, 10 Mar 2010 03:10:19 +0000 http://millennialmarketing.com/?p=1302#comment-920 [...] have noted before that when targeting Millennials, it’s wise for markters to “Meet the Parents”. They are unlikely to make major decisions without parental input. And in some cases (especially [...] [...] have noted before that when targeting Millennials, it’s wise for markters to “Meet the Parents”. They are unlikely to make major decisions without parental input. And in some cases (especially [...]

]]> By: Millennials: The Old Time Religion is Not for Me | Millennial Marketing http://millennialmarketing.com/2010/01/gen-y-marketing-dont-forget-to-meet-the-parents/comment-page-1/#comment-870 Millennials: The Old Time Religion is Not for Me | Millennial Marketing Fri, 19 Feb 2010 19:57:19 +0000 http://millennialmarketing.com/?p=1302#comment-870 [...] to an AARP survey, 41% of Millennials with cars drive the same brand of car their parents drive or have [...] [...] to an AARP survey, 41% of Millennials with cars drive the same brand of car their parents drive or have [...]

]]> By: Sam Davidson http://millennialmarketing.com/2010/01/gen-y-marketing-dont-forget-to-meet-the-parents/comment-page-1/#comment-765 Sam Davidson Mon, 11 Jan 2010 21:47:40 +0000 http://millennialmarketing.com/?p=1302#comment-765 This is entirely true. My car was given to me by my parents (when they got a new one), they suggested where I get a home and student loans, and I consult with them on major purchases. It's important to remember than when Gen Y makes a purchase, they consult others. They may reach out to their social graph for small purchases (asking for clothing recs on Facebook), but they reach home for big ticket items. This is entirely true. My car was given to me by my parents (when they got a new one), they suggested where I get a home and student loans, and I consult with them on major purchases. It's important to remember than when Gen Y makes a purchase, they consult others. They may reach out to their social graph for small purchases (asking for clothing recs on Facebook), but they reach home for big ticket items.

]]> By: Sam Davidson http://millennialmarketing.com/2010/01/gen-y-marketing-dont-forget-to-meet-the-parents/comment-page-1/#comment-701 Sam Davidson Mon, 11 Jan 2010 14:47:40 +0000 http://millennialmarketing.com/?p=1302#comment-701 This is entirely true. My car was given to me by my parents (when they got a new one), they suggested where I get a home and student loans, and I consult with them on major purchases. It's important to remember than when Gen Y makes a purchase, they consult others. They may reach out to their social graph for small purchases (asking for clothing recs on Facebook), but they reach home for big ticket items. This is entirely true. My car was given to me by my parents (when they got a new one), they suggested where I get a home and student loans, and I consult with them on major purchases. It's important to remember than when Gen Y makes a purchase, they consult others. They may reach out to their social graph for small purchases (asking for clothing recs on Facebook), but they reach home for big ticket items.

]]> By: Jeffry Pilcher http://millennialmarketing.com/2010/01/gen-y-marketing-dont-forget-to-meet-the-parents/comment-page-1/#comment-700 Jeffry Pilcher Sun, 10 Jan 2010 15:13:15 +0000 http://millennialmarketing.com/?p=1302#comment-700 I shared some similar advice regarding Gen-Y for financial marketers in this article:<br><a href="http://thefinancialbrand.com/2008/08/13/2-gen-y-strategies/" rel="nofollow">http://thefinancialbrand.com/2008/08/13/2-gen-y...</a><br><br>The #1 most effective way for financial institutions secure a chunk of consumers age 18-30 is to market to parents before those consumers turn 18. I shared some similar advice regarding Gen-Y for financial marketers in this article:
http://thefinancialbrand.com/2008/08/13/2-gen-y…

The #1 most effective way for financial institutions secure a chunk of consumers age 18-30 is to market to parents before those consumers turn 18.

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