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	<title>Comments on: Millennials Discuss The &#8216;Iconic&#8217; Brands of Their Generation</title>
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	<link>http://millennialmarketing.com/2010/01/millennials-discuss-the-iconic-brands-of-their-generation/</link>
	<description>Marketing to Millennials</description>
	<lastBuildDate>Wed, 28 Jul 2010 09:58:17 +0000</lastBuildDate>
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		<title>By: Ageless Branding &#124; Millennial Marketing</title>
		<link>http://millennialmarketing.com/2010/01/millennials-discuss-the-iconic-brands-of-their-generation/comment-page-1/#comment-1055</link>
		<dc:creator>Ageless Branding &#124; Millennial Marketing</dc:creator>
		<pubDate>Wed, 09 Jun 2010 20:32:35 +0000</pubDate>
		<guid isPermaLink="false">http://millennialmarketing.com/?p=1346#comment-1055</guid>
		<description>[...] like brands that overtly go after their specific demographic.  (See earlier blog posts: &#8220;Gen Y discusses the iconic brands of their generation&#8221; and &#8220;Why Aren&#8217;t there more iconic Gen Y brands?&#8220;) When brands try to act cool, [...]</description>
		<content:encoded><![CDATA[<p>[...] like brands that overtly go after their specific demographic.  (See earlier blog posts: &#8220;Gen Y discusses the iconic brands of their generation&#8221; and &#8220;Why Aren&#8217;t there more iconic Gen Y brands?&#8220;) When brands try to act cool, [...]</p>
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		<title>By: Jeffry Pilcher</title>
		<link>http://millennialmarketing.com/2010/01/millennials-discuss-the-iconic-brands-of-their-generation/comment-page-1/#comment-796</link>
		<dc:creator>Jeffry Pilcher</dc:creator>
		<pubDate>Tue, 26 Jan 2010 22:52:57 +0000</pubDate>
		<guid isPermaLink="false">http://millennialmarketing.com/?p=1346#comment-796</guid>
		<description>There&#039;s a difference between generation-specific brand icons and the brand image associated with a whole generation. Those are two different conversations. One is about the brand icons important to a specific generation. Erik, what you&#039;re talking about is how Gen-Y will be remembered, or, similarly, what brand icons those people *outside* the Gen-Y demographic will associate with Gen-Y over time.</description>
		<content:encoded><![CDATA[<p>There&#39;s a difference between generation-specific brand icons and the brand image associated with a whole generation. Those are two different conversations. One is about the brand icons important to a specific generation. Erik, what you&#39;re talking about is how Gen-Y will be remembered, or, similarly, what brand icons those people *outside* the Gen-Y demographic will associate with Gen-Y over time.</p>
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		<title>By: Erik Haverstand</title>
		<link>http://millennialmarketing.com/2010/01/millennials-discuss-the-iconic-brands-of-their-generation/comment-page-1/#comment-795</link>
		<dc:creator>Erik Haverstand</dc:creator>
		<pubDate>Tue, 26 Jan 2010 22:16:16 +0000</pubDate>
		<guid isPermaLink="false">http://millennialmarketing.com/?p=1346#comment-795</guid>
		<description>I disagree with point #5, &quot;Some students challenged the whole notion of generation-specific brand icons.&quot;&lt;br&gt;&lt;br&gt;People who lived in the 60s were not all drug-using, free-love hippies. People in the 50s didn&#039;t ALL love Leave it to Beaver, and people in the 20s were not ALL Charleston-dancing flappers hanging out in speakeasies. Yet those are the images we have of those generations.&lt;br&gt;&lt;br&gt;It&#039;s the perception that the history writers have of a generation that becomes the generation-specific brand. Facebook and Apple are two of the biggest brands. But some other, stereotypical brands may include Vans, skateboard companies, Red Bull, Abercrombie &amp; Fitch, and YouTube. It just depends on what the media is reporting. And if the media is reporting that Gen Y is a bunch of iPod-listening, Red Bull-drinking, Abercrombie &amp; Fitch-wearing young people, that&#039;s the image we&#039;re going to have in 30 years, regardless of what the students believe today. (Because it&#039;s the same thing the other generations believed about themselves then too.)</description>
		<content:encoded><![CDATA[<p>I disagree with point #5, &#8220;Some students challenged the whole notion of generation-specific brand icons.&#8221;</p>
<p>People who lived in the 60s were not all drug-using, free-love hippies. People in the 50s didn&#39;t ALL love Leave it to Beaver, and people in the 20s were not ALL Charleston-dancing flappers hanging out in speakeasies. Yet those are the images we have of those generations.</p>
<p>It&#39;s the perception that the history writers have of a generation that becomes the generation-specific brand. Facebook and Apple are two of the biggest brands. But some other, stereotypical brands may include Vans, skateboard companies, Red Bull, Abercrombie &#038; Fitch, and YouTube. It just depends on what the media is reporting. And if the media is reporting that Gen Y is a bunch of iPod-listening, Red Bull-drinking, Abercrombie &#038; Fitch-wearing young people, that&#39;s the image we&#39;re going to have in 30 years, regardless of what the students believe today. (Because it&#39;s the same thing the other generations believed about themselves then too.)</p>
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		<title>By: Promotional Products</title>
		<link>http://millennialmarketing.com/2010/01/millennials-discuss-the-iconic-brands-of-their-generation/comment-page-1/#comment-745</link>
		<dc:creator>Promotional Products</dc:creator>
		<pubDate>Sat, 23 Jan 2010 02:42:06 +0000</pubDate>
		<guid isPermaLink="false">http://millennialmarketing.com/?p=1346#comment-745</guid>
		<description>As far as companies are concerned, I would agree with these.  The list is certainly justifiable by almost any standards.  With each generation I think that there would be a few difference.</description>
		<content:encoded><![CDATA[<p>As far as companies are concerned, I would agree with these.  The list is certainly justifiable by almost any standards.  With each generation I think that there would be a few difference.</p>
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		<title>By: Jeffry Pilcher</title>
		<link>http://millennialmarketing.com/2010/01/millennials-discuss-the-iconic-brands-of-their-generation/comment-page-1/#comment-744</link>
		<dc:creator>Jeffry Pilcher</dc:creator>
		<pubDate>Fri, 22 Jan 2010 21:21:38 +0000</pubDate>
		<guid isPermaLink="false">http://millennialmarketing.com/?p=1346#comment-744</guid>
		<description>Generationally-specific icons? Possible? Yes. Common? No.&lt;br&gt;&lt;br&gt;As many have pointed out here, it takes time to consecrate an icon. That fact alone means most icons will span one or more generations.&lt;br&gt;&lt;br&gt;If someone thinks something is a generationally-specific icon, I&#039;d bet it was more like a fad, trend or meme.</description>
		<content:encoded><![CDATA[<p>Generationally-specific icons? Possible? Yes. Common? No.</p>
<p>As many have pointed out here, it takes time to consecrate an icon. That fact alone means most icons will span one or more generations.</p>
<p>If someone thinks something is a generationally-specific icon, I&#39;d bet it was more like a fad, trend or meme.</p>
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		<title>By: Carol Phillips</title>
		<link>http://millennialmarketing.com/2010/01/millennials-discuss-the-iconic-brands-of-their-generation/comment-page-1/#comment-743</link>
		<dc:creator>Carol Phillips</dc:creator>
		<pubDate>Fri, 22 Jan 2010 20:38:45 +0000</pubDate>
		<guid isPermaLink="false">http://millennialmarketing.com/?p=1346#comment-743</guid>
		<description>Jeffry: In class, we are discussing the intersection of branding and culture. Brands that take on meaning beyond their categories and symbolize a shared meaning for the culture are considered iconic. With that definition, it is possible to have generation specific icons, at least in theory, but the reality seems to be proving different. Thanks for adding to the discussion.</description>
		<content:encoded><![CDATA[<p>Jeffry: In class, we are discussing the intersection of branding and culture. Brands that take on meaning beyond their categories and symbolize a shared meaning for the culture are considered iconic. With that definition, it is possible to have generation specific icons, at least in theory, but the reality seems to be proving different. Thanks for adding to the discussion.</p>
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		<title>By: Jeffry Pilcher</title>
		<link>http://millennialmarketing.com/2010/01/millennials-discuss-the-iconic-brands-of-their-generation/comment-page-1/#comment-742</link>
		<dc:creator>Jeffry Pilcher</dc:creator>
		<pubDate>Fri, 22 Jan 2010 20:23:21 +0000</pubDate>
		<guid isPermaLink="false">http://millennialmarketing.com/?p=1346#comment-742</guid>
		<description>&quot;Icons&quot; are socially accepted symbols representing broader concepts. Iconic brands are symbols that represent entire industries or categories.&lt;br&gt;&lt;br&gt;If I say &quot;golf,&quot; you think of Tiger Woods.&lt;br&gt;If I say &quot;MP3 player,&quot; you think of Apple&#039;s iPods.&lt;br&gt;If I say &quot;search engine,&quot; you think of Google.&lt;br&gt;&lt;br&gt;These are all iconic brands. Are they specific to a generation? No, probably not. Google, iPods and Tiger Woods are icons of our time, regardless of whether you are age 10, 30, 50 or 70. Icons are limited to specific,historical time periods, but they will almost always span multiple generations.</description>
		<content:encoded><![CDATA[<p>&#8220;Icons&#8221; are socially accepted symbols representing broader concepts. Iconic brands are symbols that represent entire industries or categories.</p>
<p>If I say &#8220;golf,&#8221; you think of Tiger Woods.<br />If I say &#8220;MP3 player,&#8221; you think of Apple&#39;s iPods.<br />If I say &#8220;search engine,&#8221; you think of Google.</p>
<p>These are all iconic brands. Are they specific to a generation? No, probably not. Google, iPods and Tiger Woods are icons of our time, regardless of whether you are age 10, 30, 50 or 70. Icons are limited to specific,historical time periods, but they will almost always span multiple generations.</p>
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		<title>By: Promotional Products</title>
		<link>http://millennialmarketing.com/2010/01/millennials-discuss-the-iconic-brands-of-their-generation/comment-page-1/#comment-741</link>
		<dc:creator>Promotional Products</dc:creator>
		<pubDate>Fri, 22 Jan 2010 19:42:06 +0000</pubDate>
		<guid isPermaLink="false">http://millennialmarketing.com/?p=1346#comment-741</guid>
		<description>As far as companies are concerned, I would agree with these.  The list is certainly justifiable by almost any standards.  With each generation I think that there would be a few difference.</description>
		<content:encoded><![CDATA[<p>As far as companies are concerned, I would agree with these.  The list is certainly justifiable by almost any standards.  With each generation I think that there would be a few difference.</p>
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		<title>By: Jeffry Pilcher</title>
		<link>http://millennialmarketing.com/2010/01/millennials-discuss-the-iconic-brands-of-their-generation/comment-page-1/#comment-740</link>
		<dc:creator>Jeffry Pilcher</dc:creator>
		<pubDate>Fri, 22 Jan 2010 14:21:38 +0000</pubDate>
		<guid isPermaLink="false">http://millennialmarketing.com/?p=1346#comment-740</guid>
		<description>Generationally-specific icons? Possible? Yes. Common? No.&lt;br&gt;&lt;br&gt;As many have pointed out here, it takes time to consecrate an icon. That fact alone means most icons will span one or more generations.&lt;br&gt;&lt;br&gt;If someone thinks something is a generationally-specific icon, I&#039;d bet it was more like a fad, trend or meme.</description>
		<content:encoded><![CDATA[<p>Generationally-specific icons? Possible? Yes. Common? No.</p>
<p>As many have pointed out here, it takes time to consecrate an icon. That fact alone means most icons will span one or more generations.</p>
<p>If someone thinks something is a generationally-specific icon, I&#39;d bet it was more like a fad, trend or meme.</p>
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		<title>By: Carol Phillips</title>
		<link>http://millennialmarketing.com/2010/01/millennials-discuss-the-iconic-brands-of-their-generation/comment-page-1/#comment-738</link>
		<dc:creator>Carol Phillips</dc:creator>
		<pubDate>Fri, 22 Jan 2010 13:38:45 +0000</pubDate>
		<guid isPermaLink="false">http://millennialmarketing.com/?p=1346#comment-738</guid>
		<description>Jeffry: In class, we are discussing the intersection of branding and culture. Brands that take on meaning beyond their categories and symbolize a shared meaning for the culture are considered iconic. With that definition, it is possible to have generation specific icons, at least in theory, but the reality seems to be proving different. Thanks for adding to the discussion.</description>
		<content:encoded><![CDATA[<p>Jeffry: In class, we are discussing the intersection of branding and culture. Brands that take on meaning beyond their categories and symbolize a shared meaning for the culture are considered iconic. With that definition, it is possible to have generation specific icons, at least in theory, but the reality seems to be proving different. Thanks for adding to the discussion.</p>
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