Comments on: Gen Y: Our Values Define Us http://millennialmarketing.com/2010/02/gen-y-our-values-define-us/ Marketing to Millennials Wed, 28 Jul 2010 09:58:17 +0000 hourly 1 http://wordpress.org/?v=3.0 By: New poll says there’s even a generation gap on immigration. « The Irreverent Lawyer http://millennialmarketing.com/2010/02/gen-y-our-values-define-us/comment-page-1/#comment-1023 New poll says there’s even a generation gap on immigration. « The Irreverent Lawyer Wed, 19 May 2010 13:38:28 +0000 http://millennialmarketing.com/?p=1441#comment-1023 [...] treasure tolerance and diversity,” says one marketing blog at Gen Y: Our Values Define Us | Millennial Marketing. Additionally, other surveys highlight additional generational gaps on other hot-button issues not [...] [...] treasure tolerance and diversity,” says one marketing blog at Gen Y: Our Values Define Us | Millennial Marketing. Additionally, other surveys highlight additional generational gaps on other hot-button issues not [...]

]]> By: Fun With Numbers: What’s Your Cohort? | Millennial Marketing http://millennialmarketing.com/2010/02/gen-y-our-values-define-us/comment-page-1/#comment-976 Fun With Numbers: What’s Your Cohort? | Millennial Marketing Thu, 08 Apr 2010 18:43:43 +0000 http://millennialmarketing.com/?p=1441#comment-976 [...] set of values and way of looking at the world. I have long maintained that when marketing to Gen Y, values and behaviors are most defining and useful than [...] [...] set of values and way of looking at the world. I have long maintained that when marketing to Gen Y, values and behaviors are most defining and useful than [...]

]]> By: Joe DeBottis http://millennialmarketing.com/2010/02/gen-y-our-values-define-us/comment-page-1/#comment-841 Joe DeBottis Wed, 10 Feb 2010 19:51:58 +0000 http://millennialmarketing.com/?p=1441#comment-841 As a boomer, I too thought my generation would live by different values and ethics. But, the reality is that my generation, like so many before, and so many after, did not have a good understanding of either themselves, nor the framework of our American democracy as established by our nation's founders. <br><br>I mentor a great many Gen-X and Gen-Y, and the first thing I try to get them to do is to discover who they are, where they came from, and what goals they have for themselves and our human race. One person can make a difference -- even if it is just helping one other person in this life.<br><br><a href="http://ustv.us/blogs/blog1.pdf" rel="nofollow">http://ustv.us/blogs/blog1.pdf</a> As a boomer, I too thought my generation would live by different values and ethics. But, the reality is that my generation, like so many before, and so many after, did not have a good understanding of either themselves, nor the framework of our American democracy as established by our nation's founders.

I mentor a great many Gen-X and Gen-Y, and the first thing I try to get them to do is to discover who they are, where they came from, and what goals they have for themselves and our human race. One person can make a difference — even if it is just helping one other person in this life.

http://ustv.us/blogs/blog1.pdf

]]> By: Jeffry Pilcher http://millennialmarketing.com/2010/02/gen-y-our-values-define-us/comment-page-1/#comment-837 Jeffry Pilcher Tue, 09 Feb 2010 22:29:45 +0000 http://millennialmarketing.com/?p=1441#comment-837 The article seems to imply that Gen-Y has values and other generations don't, and that Gen-Y lives by their values while other generations don't.<br><br>Haven't youths always been comparatively more idealistic/passionate about [their zeitgeist] than other generations? Boomers were all about "free love," the peace movement, drugs, civil rights and Hippies, so how have their values changed and/or influenced their buying behavior through the years?<br><br>Some historical context and generational comparisons might help readers understand how Gen-Y is truly different. The article seems to imply that Gen-Y has values and other generations don't, and that Gen-Y lives by their values while other generations don't.

Haven't youths always been comparatively more idealistic/passionate about [their zeitgeist] than other generations? Boomers were all about “free love,” the peace movement, drugs, civil rights and Hippies, so how have their values changed and/or influenced their buying behavior through the years?

Some historical context and generational comparisons might help readers understand how Gen-Y is truly different.

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