Comments on: Gen Y to Banks: “Be Nice” http://millennialmarketing.com/2010/02/gen-y-to-banks-be-nice/ Marketing to Millennials Thu, 02 Feb 2012 23:52:26 +0000 hourly 1 http://wordpress.org/?v=3.3 By: sytaylor http://millennialmarketing.com/2010/02/gen-y-to-banks-be-nice/comment-page-1/#comment-972 sytaylor Mon, 05 Apr 2010 18:39:37 +0000 http://millennialmarketing.com/?p=1458#comment-972 Nailed it. Generation Y are crying out for an Always in Beta bank that refuses to be evil. The Natwest "Helpful Banking" in the UK is an excellent case in point. It's not the rates that attract the young crowd, its the service they get and the feeling the interaction leaves them with. Nailed it. Generation Y are crying out for an Always in Beta bank that refuses to be evil. The Natwest “Helpful Banking” in the UK is an excellent case in point. It's not the rates that attract the young crowd, its the service they get and the feeling the interaction leaves them with.

]]> By: Robbie Wright http://millennialmarketing.com/2010/02/gen-y-to-banks-be-nice/comment-page-1/#comment-849 Robbie Wright Sat, 13 Feb 2010 05:11:32 +0000 http://millennialmarketing.com/?p=1458#comment-849 great video and interviews. very telling interviews. we (credit unions) really need to step up and do some education! great video and interviews. very telling interviews. we (credit unions) really need to step up and do some education!

]]> By: maxCohen http://millennialmarketing.com/2010/02/gen-y-to-banks-be-nice/comment-page-1/#comment-848 maxCohen Fri, 12 Feb 2010 17:56:09 +0000 http://millennialmarketing.com/?p=1458#comment-848 I'm not seeing this as a "GenY" thing. These are issues for people I know of all ages. <br><br>I loved "cause it’s hard to know how much you’re spending. I don’t keep track of that too well". Please, that's not the banks fault. You know that you don't know something, so learn it. Maybe that habit came from their parents. ;) I'm not seeing this as a “GenY” thing. These are issues for people I know of all ages.

I loved “cause it’s hard to know how much you’re spending. I don’t keep track of that too well”. Please, that's not the banks fault. You know that you don't know something, so learn it. Maybe that habit came from their parents. ;)

]]> By: Jeffry Pilcher http://millennialmarketing.com/2010/02/gen-y-to-banks-be-nice/comment-page-1/#comment-847 Jeffry Pilcher Fri, 12 Feb 2010 03:20:35 +0000 http://millennialmarketing.com/?p=1458#comment-847 James has an upcoming guest post at The Financial Brand on youth marketing for financial institutions. As always, he stresses the importance of all age groups — kids, young adults and parents. Look for it next week. James has an upcoming guest post at The Financial Brand on youth marketing for financial institutions. As always, he stresses the importance of all age groups — kids, young adults and parents. Look for it next week.

]]> By: Carol Phillips http://millennialmarketing.com/2010/02/gen-y-to-banks-be-nice/comment-page-1/#comment-845 Carol Phillips Fri, 12 Feb 2010 01:39:58 +0000 http://millennialmarketing.com/?p=1458#comment-845 James:<br>Good point. I have been advocating for thinking of Gen Y marketing as more like a buying group in B2B. Here's an earlier post on that subject - "Don' Forget the Parents!" <a href="http://millennialmarketing.com/2010/01/gen-y-marketing-dont-forget-to-meet-the-parents/" rel="nofollow">http://millennialmarketing.com/2010/01/gen-y-ma...</a> James:
Good point. I have been advocating for thinking of Gen Y marketing as more like a buying group in B2B. Here's an earlier post on that subject – “Don' Forget the Parents!” http://millennialmarketing.com/2010/01/gen-y-ma…

]]> By: James Flores http://millennialmarketing.com/2010/02/gen-y-to-banks-be-nice/comment-page-1/#comment-844 James Flores Fri, 12 Feb 2010 01:20:21 +0000 http://millennialmarketing.com/?p=1458#comment-844 The point that I think gets overlooked often is the influence parents have on their kids’ banking behavior. This is definitely a Gen Y phenomenon which can be attributed to this generation's close ties with their parents. Within the first few minutes of the video, most of the participants confirmed that they pretty much banked wherever their parents banked, yet this wasn't addressed in the post. I think the takeaway message isn't so much about increasing service levels and being nice—all generations value good service. The real message is to not overlook the obvious and include mom and dad in your marketing strategies. The point that I think gets overlooked often is the influence parents have on their kids’ banking behavior. This is definitely a Gen Y phenomenon which can be attributed to this generation's close ties with their parents. Within the first few minutes of the video, most of the participants confirmed that they pretty much banked wherever their parents banked, yet this wasn't addressed in the post. I think the takeaway message isn't so much about increasing service levels and being nice—all generations value good service. The real message is to not overlook the obvious and include mom and dad in your marketing strategies.

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