Comments on: Have We Finally Reached The ‘Tipping Point’ on Millennial Marketing?

By: Sarah Newton

Sarah Newton — Sun, 28 Feb 2010 14:45:22 +0000

Hi Carol,
You are right it is gaining momentum in the US although in the UK we do appear to be a way behind and I have yet to see many UK firms showing an interest. However, saying that I was sat on a panel last week for a leading TV Company in this country taking about the future of TV and what it meant for the next generation of families. So wine may lead the way there and TV may lead the way here What does that say about our prospective nations I wonder !

I think what will happen is big companies may get into crisis ( just like the music industry) until they sit up and take notice of the youth and young adults of today and their spending power.

By: Bret Bernhoft

Bret Bernhoft — Sat, 27 Feb 2010 22:06:50 +0000

Carol, yet again you have produced an amazing resource here. Keep it up!

By: Eugene Kim

Eugene Kim — Sat, 27 Feb 2010 20:12:43 +0000

Great post! Fantastic read.

They should've been at the tipping point long ago, IMHO.

By: Heledd

Heledd — Sat, 27 Feb 2010 05:01:15 +0000

Thanks for such a great post! It's about time marketers start seeing Millennials as something more than a lifestage or demographic. Millennials, like all generations, are a culture unto themselves, complete with values, attitudes, rituals and language (Glad Herbal Essences are getting this particular bit right). If marketers can tap into the cultural mindset of Millennials, targeting deep beliefs, rather than just observable behaviours (which are often misinterpreted), they will reap excellent and sustainable benefits.

By: J. Maureen Henderson

J. Maureen Henderson — Sat, 27 Feb 2010 03:07:42 +0000

I would be very intrigued to see what marketing aimed at the Millennial archetype across society as a whole (vs. simply updating/reformatting youth marketing to reflect Millennial characteristics) would look like. Would take a product not tied to age and a firm with a bit of a mad scientist streak (and a high risk tolerance), but would be an interesting experiment, especially if we move in the direction of giving precedence to shared values/traits/behaviors over more pedestrian demographic characteristics as unifying/defining factors for given groups.

By: edwardboches

edwardboches — Sat, 27 Feb 2010 03:02:47 +0000

It's crazy if marketers are not all over this in every way. Thanks for sharing the brands that are. We will target those brands for TNGG. And, of course, think about it for our own efforts.