Comments on: Millennials Are Trading Up from Fast Food http://millennialmarketing.com/2010/02/millennials-are-trading-up-from-fast-food/ Marketing to Millennials Thu, 02 Feb 2012 23:52:26 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Is LivingSocial’s McDonald’s Deal A Sign Of Trouble For The Fast Food Giant? http://millennialmarketing.com/2010/02/millennials-are-trading-up-from-fast-food/comment-page-1/#comment-1755 Is LivingSocial’s McDonald’s Deal A Sign Of Trouble For The Fast Food Giant? Fri, 02 Dec 2011 16:55:11 +0000 http://millennialmarketing.com/?p=1401#comment-1755 [...] toward a younger generation of adults–the millennials–who eat out a lot, but tend to eschew fast food in favor of inexpensive, but slightly healthier fare, like that of Chipotle (which used to be owned [...] [...] toward a younger generation of adults–the millennials–who eat out a lot, but tend to eschew fast food in favor of inexpensive, but slightly healthier fare, like that of Chipotle (which used to be owned [...]

]]> By: Fast Food’s Popularity Is Dropping, So They’re Dropping Their Prices | CALORIE GUIDE http://millennialmarketing.com/2010/02/millennials-are-trading-up-from-fast-food/comment-page-1/#comment-1739 Fast Food’s Popularity Is Dropping, So They’re Dropping Their Prices | CALORIE GUIDE Wed, 28 Sep 2011 20:45:47 +0000 http://millennialmarketing.com/?p=1401#comment-1739 [...] Nation, and a food pyramid–have begun to wandering from discerning food, visiting these bondage less and less over a final 5 [...] [...] Nation, and a food pyramid–have begun to wandering from discerning food, visiting these bondage less and less over a final 5 [...]

]]> By: David Mitchel http://millennialmarketing.com/2010/02/millennials-are-trading-up-from-fast-food/comment-page-1/#comment-1176 David Mitchel Mon, 16 Aug 2010 21:57:12 +0000 http://millennialmarketing.com/?p=1401#comment-1176 I am somewhat surprised to read this. Gen Y (often considered birth years 1980-1994) makes up most of the 18-34 year old age group right now. Gen Y has been disproportionally affected by the economic downturn. Unemployment is extremely high in the 18-30 age group. They don't have a lot of disposable income. So the growth of the fast casual segment doesn't make a lot of sense if you think of it as a zero sum game as opposed to the decline in fast food visits. However, it could make sense that fast casual is pulling from those trading down on the price scale from places like Chili's or Applebee's. I am somewhat surprised to read this. Gen Y (often considered birth years 1980-1994) makes up most of the 18-34 year old age group right now. Gen Y has been disproportionally affected by the economic downturn. Unemployment is extremely high in the 18-30 age group. They don't have a lot of disposable income. So the growth of the fast casual segment doesn't make a lot of sense if you think of it as a zero sum game as opposed to the decline in fast food visits. However, it could make sense that fast casual is pulling from those trading down on the price scale from places like Chili's or Applebee's.

]]> By: Kyle Chowning http://millennialmarketing.com/2010/02/millennials-are-trading-up-from-fast-food/comment-page-1/#comment-905 Kyle Chowning Thu, 04 Mar 2010 02:53:15 +0000 http://millennialmarketing.com/?p=1401#comment-905 This would explain why I love Chipotle so much. thanks for the great article. This would explain why I love Chipotle so much. thanks for the great article.

]]> By: Greg Rollett http://millennialmarketing.com/2010/02/millennials-are-trading-up-from-fast-food/comment-page-1/#comment-814 Greg Rollett Tue, 02 Feb 2010 20:48:07 +0000 http://millennialmarketing.com/?p=1401#comment-814 I'll agree as well. I would rather have Panera over Subway and have been eating at places like Greens and Grill for a quick lunch. <br><br>The only issue I see with the fast casual is that they will have to find a way to satisfy a guy's hunger for less than $8-10 which is the usual for a sandwich, chips and a drink. If they can find a way around that, these will continue to grow within the Millennial market. I'll agree as well. I would rather have Panera over Subway and have been eating at places like Greens and Grill for a quick lunch.

The only issue I see with the fast casual is that they will have to find a way to satisfy a guy's hunger for less than $8-10 which is the usual for a sandwich, chips and a drink. If they can find a way around that, these will continue to grow within the Millennial market.

]]>