Comments on: The Millennial Appeal of Google, Under Armour & Trader Joe’s http://millennialmarketing.com/2010/02/what-google-under-armour-and-trader-joes-have-in-common/ Marketing to Millennials Fri, 11 May 2012 19:13:56 +0000 hourly 1 http://wordpress.org/?v=3.3 By: pills to help get pregnant http://millennialmarketing.com/2010/02/what-google-under-armour-and-trader-joes-have-in-common/comment-page-1/#comment-1666 pills to help get pregnant Sat, 26 Feb 2011 04:43:00 +0000 http://millennialmarketing.com/?p=1488#comment-1666 Jump-trapping out of the corners from a zone defense — we stole so many balls.” Though it was accidental that he had the chance to sink the first field goal at the new building, “that has become a big deal,” he said. Another big deal is his team ... Jump-trapping out of the corners from a zone defense — we stole so many balls.” Though it was accidental that he had the chance to sink the first field goal at the new building, “that has become a big deal,” he said. Another big deal is his team …

]]> By: gold coast hypnosis http://millennialmarketing.com/2010/02/what-google-under-armour-and-trader-joes-have-in-common/comment-page-1/#comment-1640 gold coast hypnosis Mon, 24 Jan 2011 08:52:00 +0000 http://millennialmarketing.com/?p=1488#comment-1640 Alcoholic beverage brands like Skyy vodka are going after the millennial market with ads like this one. As the economy picks up, ... Alcoholic beverage brands like Skyy vodka are going after the millennial market with ads like this one. As the economy picks up, …

]]> By: Jugend 2020: Google-Bashing hin oder her - welche Marken die Jugend heute faszinieren - Eike Wenzel | Trends für die Neue Wirtschaft http://millennialmarketing.com/2010/02/what-google-under-armour-and-trader-joes-have-in-common/comment-page-1/#comment-875 Jugend 2020: Google-Bashing hin oder her - welche Marken die Jugend heute faszinieren - Eike Wenzel | Trends für die Neue Wirtschaft Mon, 22 Feb 2010 13:37:29 +0000 http://millennialmarketing.com/?p=1488#comment-875 [...] Mehr dazu unter: http://millennialmarketing.com [...] [...] Mehr dazu unter: http://millennialmarketing.com [...]

]]> By: Carol Phillips http://millennialmarketing.com/2010/02/what-google-under-armour-and-trader-joes-have-in-common/comment-page-1/#comment-867 Carol Phillips Thu, 18 Feb 2010 21:45:25 +0000 http://millennialmarketing.com/?p=1488#comment-867 Sam, great additions. I love the idea that they are positioned directly against an 'other'. I also think you make a great point about the simplicity. Most often we think of value add as adding something, yet value can be added by taking away complexity. I live literally 'over' a Trader Joe's in oak Park, IL so it is our always on hand pantry. I love the handmade signs and local feeling. While each company is too big to call them 'anti-corporate', they have somehow managed to maintain a sense that they are still 'start-up's'. Sam, great additions. I love the idea that they are positioned directly against an 'other'. I also think you make a great point about the simplicity. Most often we think of value add as adding something, yet value can be added by taking away complexity. I live literally 'over' a Trader Joe's in oak Park, IL so it is our always on hand pantry. I love the handmade signs and local feeling. While each company is too big to call them 'anti-corporate', they have somehow managed to maintain a sense that they are still 'start-up's'.

]]> By: Sam Davidson http://millennialmarketing.com/2010/02/what-google-under-armour-and-trader-joes-have-in-common/comment-page-1/#comment-866 Sam Davidson Thu, 18 Feb 2010 21:27:08 +0000 http://millennialmarketing.com/?p=1488#comment-866 Interesting analysis...Under Armour has used TV ads in the past, but perhaps that's not what catapulted it to Gen Y fame. I'd also add that each brand is the anti-something. The anti-Yahoo or Hotmail (Google/Gmail), the anti-Nike (UA), the anti-Wal-Mart/Kroger/Albertsons (TJ). <br><br>Also - each is simple and intuitive. UA has no flashy designs or logos on their clothing. <a href="http://Google.com" rel="nofollow">Google.com</a> is clean and easy. TJ only sells their own products and each store is relatively small for a grocery store. As a user/consumer, I appreciate that. Interesting analysis…Under Armour has used TV ads in the past, but perhaps that's not what catapulted it to Gen Y fame. I'd also add that each brand is the anti-something. The anti-Yahoo or Hotmail (Google/Gmail), the anti-Nike (UA), the anti-Wal-Mart/Kroger/Albertsons (TJ).

Also – each is simple and intuitive. UA has no flashy designs or logos on their clothing. Google.com is clean and easy. TJ only sells their own products and each store is relatively small for a grocery store. As a user/consumer, I appreciate that.

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