http://millennialmarketing.com/2010/03/apple-or-dell-parents-often-have-the-last-word/ Marketing to Millennials Thu, 02 Feb 2012 23:52:26 +0000 hourly 1 http://wordpress.org/?v=3.3 http://millennialmarketing.com/2010/03/apple-or-dell-parents-often-have-the-last-word/comment-page-1/#comment-922 Ben Leis Wed, 10 Mar 2010 21:30:28 +0000 http://millennialmarketing.com/?p=1624#comment-922 One problem is that parents see the larger upfront price tags with Apple products. Apple needs to equip kids and parents with talking points that go beyond "look at these features" and "how cool is this". They need to put build a context around the long term costs of owning a PC (time spent with customer service, loss of use with systems crashing, etc) versus the long term economic value in owning dependable Apple products. One problem is that parents see the larger upfront price tags with Apple products. Apple needs to equip kids and parents with talking points that go beyond “look at these features” and “how cool is this”. They need to put build a context around the long term costs of owning a PC (time spent with customer service, loss of use with systems crashing, etc) versus the long term economic value in owning dependable Apple products.

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