http://www.zhippo.com/AtlantisBodyArtsHOSTED/im…

http://images.google.com/images?um=1&hl=en&rlz=…

In fact, I associate and branded myself, with ink, of the Penn State Nittany Lion brandmark (not unlike quite a few Notre Dame people I know either subway alum or not inking themselves with the Leprechaun). It is more based on the brand “Penn State Football,” instead of being a student and future alum of Penn State. Over 100,000 wearing white to a football game (http://www.davidbergman.net/blogpics/20070908_N…) does not get any more “brand cult.” Sadly, Penn State Football has become more about a “brand” than a team and a game. The university does not promote the game anymore, it promotes things like the White Out and “Classic Day,” etc..

Last summer when I was working on the beach with my shirt off everyday, it was so easy to speak with other “associated” people who saw my brandmark and went out of the way to get to know me.

Sports teams are huge brands, Yankees, Red Sox, Penn State, Notre Dame.

I'm also struggling to see how Potteiger's items 10-14 have a meaning for Gen-Y that is different than for any other age group. Potteiger seems to be summing up how people in general relate to brands.