Comments on: Fashion Industry Leads in Millennial Marketing

By: luxury brands, digital buzz

luxury brands, digital buzz — Wed, 10 Mar 2010 16:09:38 +0000

[...] reported in The New York Times and analyzed on the Millennial Marketing blog, twentysomethings are highly engaged with luxury brands, and this cohort is adept at social [...]

By: The Chotto Coquette

The Chotto Coquette — Sat, 06 Mar 2010 05:20:42 +0000

Fashion I think is pushing themselves towards the millenials in short because they have no other options. The meltdown of the economy hit their mainstays hard and millenials tend to have more disposiable cash then other consumer segments. Add that with the fact it is easy generate brand loyalty with them (if you can figure out how to do it right) by simply just finding ways to engage them on their level.

I find the interesting thing about this trend specifically is the ripple effect it is having in fashion. We are seeing more diffusion as well as capsule collections than ever before and in addition there is more widespread inclusion of plus sizes. I mean take Vogue Italia Curvy for instance. I blogged about this microtrend if you are interested: http://bit.ly/dBxEEB

By: TheFinancialBrand.com

TheFinancialBrand.com — Wed, 03 Mar 2010 00:48:40 +0000

If you're a fashion marketer who isn't tuned into youth culture, you're in big trouble

By: gregrollett

gregrollett — Tue, 02 Mar 2010 23:15:35 +0000

Not to mention that the fashion industry has gone celebrity crazy over the last few years. You either have celebs creating extended lines or creating their own brands.

Think Kanye West and Louis Vuitton.
Or Justin Timberlake and his William Rast.