Comments on: Millennials Becoming ‘Minimalists’

By: The Kids Are All Right: Why New Graduates Should Give You Hope | iTAX – tax news

Sat, 20 Nov 2010 00:53:19 +0000

[...] for a job and are determined to make the most of it. This shows up in their personal habits, like how much they buy, how much debt they sign up for, how often they are living with their parents, how many part-time [...]

By: Millennials: The Book | Millennial Marketing

Millennials: The Book | Millennial Marketing — Tue, 16 Nov 2010 06:39:22 +0000

[...] “Millennials Becoming Minimalists” (May 1, 2010) [...]

By: 10 Reasons Why Minimalism is Growing [a.k.a. 10 Reasons You Should Adopt the Lifestyle] | Becoming Minimalist

Fri, 28 May 2010 12:58:07 +0000

[...] I am not alone in my assessment. Others are also making the same observations (Millennials Becoming Minimalists, The Rising Trend of Minimalist Marketing). New blogs (such as The New Pursuit) are popping up [...]

By: Adam Di Stefano

Adam Di Stefano — Sun, 02 May 2010 21:57:22 +0000

I think the trend of Millennials being minimalists goes beyond the recession. There a few other traits that are often associated to Millennials that also go a long way in explaining it: being eco-conscious, and prizing experiences more than goods.

As for the challenge to marketers, the solution is simple: change the focus from selling tons of generic goods, to selling a few high quality ones. Minimalists (not just millennials) have less stuff, but the stuff they do have is quality. The trap here is that quality isn't necessarily the same as luxury.

I will pay 2x as much for a Macbook over a Dell, because I think it's of higher quality. I will not pay 2x as much for a pair of Diesel jeans over a pair of Levi's. Then again, I also won't pay 2x less for a pair of Old Navy jeans that will last 3 washes.