Comments on: Forget the Cool Factor, Focus on Millennials’ Needs http://millennialmarketing.com/2010/07/forget-the-cool-factor-focus-on-millennials-needs/ Marketing to Millennials Thu, 02 Feb 2012 23:52:26 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Millennials: The Book | Millennial Marketing http://millennialmarketing.com/2010/07/forget-the-cool-factor-focus-on-millennials-needs/comment-page-1/#comment-1542 Millennials: The Book | Millennial Marketing Tue, 16 Nov 2010 06:42:17 +0000 http://millennialmarketing.com/?p=2060#comment-1542 [...] “Forget the Cool Factor, Focus on Millennials’ Needs” (UMPQA Bank) (July 10, 2010) [...] [...] “Forget the Cool Factor, Focus on Millennials’ Needs” (UMPQA Bank) (July 10, 2010) [...]

]]> By: James Robert Lay http://millennialmarketing.com/2010/07/forget-the-cool-factor-focus-on-millennials-needs/comment-page-1/#comment-1121 James Robert Lay Mon, 12 Jul 2010 21:19:35 +0000 http://millennialmarketing.com/?p=2060#comment-1121 Great post Carol! One thing I see many credit unions trying to do is market to Gen Y as a whole. This won't work as an 18 year old's needs are much different than a 28 year old. The other big challenge we see is that they assume many things and you know what happens when you assume.<br><br>You provide a great example with what UMPQUA is doing as they are providing an experience on different levels. I think sometimes that credit unions try hard to be "cool" and even work this into verbiage on some marketing material that looks overly done and fake. <br><br>You may enjoy what another credit union is doing with their web strategy that even has a web video mini series called "The Cube" - <a href="http://www.xperienceonline.org" rel="nofollow">http://www.xperienceonline.org</a> Great post Carol! One thing I see many credit unions trying to do is market to Gen Y as a whole. This won't work as an 18 year old's needs are much different than a 28 year old. The other big challenge we see is that they assume many things and you know what happens when you assume.

You provide a great example with what UMPQUA is doing as they are providing an experience on different levels. I think sometimes that credit unions try hard to be “cool” and even work this into verbiage on some marketing material that looks overly done and fake.

You may enjoy what another credit union is doing with their web strategy that even has a web video mini series called “The Cube” – http://www.xperienceonline.org

]]> By: Forget the Cool Factor, Focus on Millennials’ Needs | Millennial Marketing | Soul Hangout http://millennialmarketing.com/2010/07/forget-the-cool-factor-focus-on-millennials-needs/comment-page-1/#comment-1120 Forget the Cool Factor, Focus on Millennials’ Needs | Millennial Marketing | Soul Hangout Mon, 12 Jul 2010 00:28:30 +0000 http://millennialmarketing.com/?p=2060#comment-1120 [...] Share this post via millennialmarketing.com [...] [...] Share this post via millennialmarketing.com [...]

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