A blog post

Ten Things Gen Z Won’t Know About

Posted on the 12 September, 2010 at 2:25 pm Written by in Blog

The latest report by Mintel Research on Millennial Marketing (March 2010)  describes persons born after 1994 as  ’The Matrix Generation‘. I doubt any moniker will stick for a while, as the characteristics of those who are 15 or younger are still being shaped.

Meanwhile, it’s easier to define Gen Z  in terms of what they won’t experience or know about than what they will.  Here’s a starter list, feel free to add:

1. Being lost without a map

2. Resolving a dispute without resorting to Google

3. Searching for change to make a pay phone call

4. Deciding which travel guide book to leave home

5. Having nothing good to watch on TV (or conversely having to decide between simultaneously scheduled favorites)

6. Checking prices with a travel agent (or realtor, or banker, or car dealer, or…)

7. Waiting for the bank statement to arrive to know your balance

8. Missing a rendezvous at a bar or restaurant

9. Forgetting to bring a coupon or flyer to the store with you

10. Going on a blind date

  • http://itsjosipnotjoseph.com/ Josip

    11. Will never know of VHS or cassette tapes.

    12. “What’s a disc-man?”

    13. Understanding the difference between dial-up internet and broadband.

    …amongst others :) lol

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  • Grace Seeker

    “5. Having nothing good to watch on TV (or conversely having to decide between simultaneously scheduled favorites).” Do you mean that TV is going to finally improve?

  • Grace Seeker

    “5. Having nothing good to watch on TV (or conversely having to decide between simultaneously scheduled favorites).” Do you mean that TV is going to finally improve?

  • Seamus

    Using a dusty old encyclopedia from the library.

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  • http://twitter.com/camillediola Camille Diola

    “Improvement” for me is relative. I think the format will improve, in a way that we no longer have to keep tuned in watching a show we don’t wanna watch, because personalization of tools and interfaces are becoming a major trend.The fact the YouTube has triumphed over MTV doesn’t mean that MTV didn’t improve during its latter years, but that its format remained the same. The YouTube watch-me-when-you-feel-like-it format certainly works better for users than canned programming.

  • http://twitter.com/camillediola Camille Diola

    Or wouldn’t know what “analog” is.
    Or what is a “roll of film” is.

  • http://twitter.com/ChaChanna ChaChanna Simpson

    They may never know anything about a typewriter or a floppy disk.

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  • Terese

    Not being able to walk around while talking on the (corded) phone.
    Researching using the card catalog.

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