Monthly Archives: February 2011

Trendwatching: College Cuisine

Posted on: February 22nd, 2011

While scouting colleges with my high school age son, I had the genuine pleasure of eating at several college cafeterias. Seriously, the food was great. The food at Boston College and Stonehill College was nothing like what comes to mind...

Influential Millennials Matter to Every Brand

Posted on: February 15th, 2011

Millennials are influencing our tastes in many subtle and not so subtle ways. I am keenly aware of the influence my Millennial age kids and students have on my tastes and purchases, in everything from cars, to clothes, to foods and...

ACT and SAT Scores – Why They Matter

Posted on: February 13th, 2011

All across the country, high school juniors and seniors spent the morning filling in dots with number two pencils in the hope of gaining entrance to the college of their choice. For most, this won’t be the last time they...

Sports and Alcohol Advertising – Crossing a Line

Posted on: February 7th, 2011

The rules around alcohol advertising and sports need to be re-examined. Why can’t I visit CaptainMorgan.com without answering the question, “Are You Old Enough to Come Aboard?”  Yet – I can’t avoid seeing the Captain’s logo on ESPN when I am working...

Millennials: “We R Who We R”

Posted on: February 5th, 2011

Tonight we’re going hard Just like the world is ours We’re tearin’ it apart You know we’re superstars We are who we are! We’re dancing like we’re dumb Our bodies go numb We’ll be forever young You know we’re superstars...