Comments on: Carol Phillips

By: We are a generation of scanners. « @kmosher

We are a generation of scanners. « @kmosher — Sat, 30 Oct 2010 23:08:09 +0000

[...] I’m not the only one. According to Carol Phillips, Millennials have been noted to be a generation of scanners. We like quick hits of information, [...]

By: The gap is back. « The Blog of Kimberley Mosher

The gap is back. « The Blog of Kimberley Mosher — Wed, 25 Nov 2009 02:26:10 +0000

[...] Carol Phillips, my favourite go-to professional (and professor) on the subject, just posted a great summary of why it’s different being a parent with Millennial children versus not having Millennial children. The fact of the matter is, the dynamics of this generational gap are different than those of the previous gap; Millennials are known to speak up (and speak loudly) about their interests and their point of view. Millennials are not afraid to go head to head with the stereotypes of their generation and they are certainly not willing to accept someone else’s perception of their generation. Marketers beware; don’t assume you know who you are dealing with – the Millennials will see through you (and your so-called marketing efforts). [...]

By: Interview: Carol Phillips on Millenial Marketing, Changing the World and Social Media Mad Men « The SiliconANGLE

Fri, 18 Sep 2009 17:38:56 +0000

[...] Carol Phillips is a Notre Dame Marketing professor, Millennial marketing expert, and Founder/President of the consulting firm Brand Amplitude. I had the opportunity to chat with her on “The Social Nerdia Show!” yesterday. You can stream the show in its entirety below, stream it on blogtalkradio, and subscribe to the iTunes podcast. [...]