http://millennialmarketing.com Marketing to Millennials Wed, 28 Jul 2010 09:58:17 +0000 hourly 1 http://wordpress.org/?v=3.0 http://millennialmarketing.com/about/comment-page-1/#comment-603 The gap is back. « The Blog of Kimberley Mosher Wed, 25 Nov 2009 02:26:10 +0000 http:/?page_id=2#comment-603 [...] Carol Phillips, my favourite go-to professional (and professor) on the subject, just posted a great summary of why it’s different being a parent with Millennial children versus not having Millennial children. The fact of the matter is, the dynamics of this generational gap are different than those of the previous gap; Millennials are known to speak up (and speak loudly) about their interests and their point of view. Millennials are not afraid to go head to head with the stereotypes of their generation and they are certainly not willing to accept someone else’s perception of their generation. Marketers beware; don’t assume you know who you are dealing with – the Millennials will see through you (and your so-called marketing efforts). [...] [...] Carol Phillips, my favourite go-to professional (and professor) on the subject, just posted a great summary of why it’s different being a parent with Millennial children versus not having Millennial children. The fact of the matter is, the dynamics of this generational gap are different than those of the previous gap; Millennials are known to speak up (and speak loudly) about their interests and their point of view. Millennials are not afraid to go head to head with the stereotypes of their generation and they are certainly not willing to accept someone else’s perception of their generation. Marketers beware; don’t assume you know who you are dealing with – the Millennials will see through you (and your so-called marketing efforts). [...]

]]> http://millennialmarketing.com/about/comment-page-1/#comment-463 Interview: Carol Phillips on Millenial Marketing, Changing the World and Social Media Mad Men « The SiliconANGLE Fri, 18 Sep 2009 17:38:56 +0000 http:/?page_id=2#comment-463 [...] Carol Phillips is a Notre Dame Marketing professor, Millennial marketing expert, and Founder/President of the consulting firm Brand Amplitude. I had the opportunity to chat with her on “The Social Nerdia Show!” yesterday. You can stream the show in its entirety below, stream it on blogtalkradio, and subscribe to the iTunes podcast. [...] [...] Carol Phillips is a Notre Dame Marketing professor, Millennial marketing expert, and Founder/President of the consulting firm Brand Amplitude. I had the opportunity to chat with her on “The Social Nerdia Show!” yesterday. You can stream the show in its entirety below, stream it on blogtalkradio, and subscribe to the iTunes podcast. [...]

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