Carol Phillips

Carol Phillips

Political Arithmetic: What Do Millennials Want?

Posted on: September 7th, 2012

Today’s lower than expected jobs report is a downer for everyone, but especially for Millennials. By all accounts, Millennials have been hit harder by the Recession than any other age cohort. Over half of all Millennial college grads are either unemployed...

A Tale of Two Millennial Marketers: Chevy Spark v. Vespa

Posted on: August 24th, 2012

Two automotive marketers were in the news this week, both targeting Millennials.  Of the two, Vespa seems to understand the limitations of stereotyping Millennials, Chevy Spark does not. The difference is that the Chevy team is single-mindedly focused on Millennials...

For Millennial Women, Beauty is Fun

Posted on: August 9th, 2012

I don’t remember being as captivated by Olympic athlete’s hair, nails and eye makeup as I have been the past ten days.  From Aliya Mustafina’s smokey eyes, to Missy Franklin’s nails to Sanya Richards-Ross’s flowing tresses, women athletes seem to...

Overheard – A Text Conversation about Facebook

Posted on: August 1st, 2012

This morning, my 18-year old son posed an interesting question, using his preferred communications medium, text messaging: “Does Facebook really expect to still be on top by the time I’m my parents age?” The question, coming out of the blue,...