Posted on: April 18th, 2012
Millennials are the most diverse generation in history, yet there is a tendency to assume they are the same when it comes to their technology habits, political beliefs, shopping behavior, food preferences, media habits, and more. Last week, I learned...
Posted on: March 30th, 2012
By any measure, “The Hunger Games” is a smash hit, breaking records for movie sales, book sales and music, all at the same time. Movie: Bloomberg/Businessweek predicts the movie will to generate $350 million at the U.S. box office, with a chance to...
Posted on: March 28th, 2012
Late last year I wrote a post based on two recent reports using government data to document the seriousness of the financial squeeze on Millennials (Young and Poor in America, December, 2011). The bottom line? There isn’t much of...
Posted on: December 21st, 2011
Strategic branding is based on insights about the audience you want to reach. To create a meaningful brand, you first need to understand what is meaningful to your target. For Obama and the Republican Presidential candidates, The Occupy Wall Street...
Posted on: November 28th, 2011
Millennials are taking Depression-era frugality to a whole new level. Finding themselves with more time than money and armed with total pricing transparency and unlimited selection, Millennials are pushing retailers to learn new tricks. Here are four ways Millennials are...
