Posted on: November 15th, 2011
Post by Guest Blogger, Judy Hopelain Brand managers have historically aimed for consistency in the online experience and have aimed to deliver a largely uniform presentation of their brands. Their websites house most, if not all, of their content and...
Posted on: October 15th, 2011
When I first started this blog back in 2007, there were precious few Millennial-focused research studies to draw on for material. I relied primarily on government data or conducted our own proprietary research. By 2009, that had changed with the...
Posted on: October 11th, 2011
The best part of learning history is realizing how much of what happened in the past echoes in events and decisions of our own day. Last week Ken Burns’ new documentary series, “Prohibition,” spelled out the unintended consequences of a...
Posted on: October 7th, 2011
Judging by the outpouring of eloquent grief on the passing of Steve Jobs, I’ve concluded if a black turtleneck was a sports jersey, it would need to be retired. (In fact, sales of black turtlenecks are going through the roof.)...
Posted on: September 27th, 2011
Millennials define themselves more by their interests and passions than their careers or even technology. The desire to connect with brands that share their passions is a key motivation, both online and offline. Consequently, identifying and understanding Millennial passions is...
