Posted on: July 8th, 2011
Millennial spending power has started to rocket. According to a press release by CampusAuction, “Millennial spending shot up 13% in 2010 to $306 Billion from $270 billion in 2009. This development was totally predictable and very likely to continue as more...
Posted on: July 1st, 2011
On June 29, Ad Age published an article with the provocative title, “Stat of the Day: 68% of Millennials Ask Friends Before Deciding on a Restaurant“. The article was widely tweeted – 179 times from the Ad Age site alone....
Posted on: June 29th, 2011
By Guest Blogger, Judy Hopelain Recently, I was in a conversation about student activism. Participants were mostly folks who remembered the ’60s fondly. The majority view seemed to be that student activism is dead…that most of today’s students don’t want...
Posted on: June 22nd, 2011
Early in my exploration of Millennial Marketing I began to avoid conversations about age-related workplace conflict. Speaking in front of older or mixed age audiences, I learned the hard way that any discussion of Millennials in the workplace was likely...
Posted on: June 16th, 2011
This week I embarked on a parental rite of passage, the college tour. To be fair, this is my second go-round. But, things have changed in four years, and not for the better. The presentations are more polished, the lobbies...
