Posted on: February 15th, 2011
Millennials are influencing our tastes in many subtle and not so subtle ways. I am keenly aware of the influence my Millennial age kids and students have on my tastes and purchases, in everything from cars, to clothes, to foods and...
Posted on: February 7th, 2011
httpv://www.youtube.com/watch?v=LkyUpQqMK9E The rules around alcohol advertising and sports need to be re-examined. Why can’t I visit CaptainMorgan.com without answering the question, “Are You Old Enough to Come Aboard?” Yet – I can’t avoid seeing the Captain’s logo on ESPN when I am...
Posted on: February 3rd, 2011
This week, the events in Egypt and “Blizzard 2011″ have dominated the news. For most of us, the ‘snow day’ has been a nuisance. But for unemployed Millennials, everyday is a snow day. What’s more, the events in Egypt and...
Posted on: January 21st, 2011
Millennials are famous for their optimism. Studies in the U.S. and around the world, confirm that a positive outlook about their personal future is one of the defining characteristics of the Millennial generation. ’Cynical’, ‘weary’, and ‘jaded’ describe very few...
Posted on: December 23rd, 2010
How we communicate is one of the most obvious manifestations of the generational divide. Email is now the Internet’s equivalent of training wheels, while texting is the communications mode of choice for the digitally dextrous. But the differences go beyond...
