Category: Gen Y

What We Can Learn from Modern Innovation

Posted by: Adam Van Paris | August 5th, 2014

While there are many negative connotations associated with millennials, one thing that few would argue is the fact that they are “digital natives.” Where older generations have had to adjust to learning and adopting innovations such as personal computers, the...

Motor Industry Capitalizes on Facebook’s Sharing Power

Posted by: Julie Ray | July 18th, 2014

In today’s increasingly technological society, many industries are integrating social media strategies within their marketing campaigns. Subsequently, GfK research has revealed that, in 2013, “38% of consumers said they would consult social media before making their next car purchase while...