Posted on: July 26th, 2010
There’s a myth that Millennials don’t like marketing and are indifferent to brands. The reality is, as my friend Rishad Tobaccowala reminded me last week, that Millennials are ‘besotted with brands‘. While that may seem like a strong choice of...
Posted on: June 15th, 2010
Getting the right people to fan your brand on Facebook isn’t easy. In fact it may be the modern day equivalent of populating a salon with influential guests. Just two brands, Coca-Cola and Starbucks have more than 5 million fans, which...
Posted on: June 9th, 2010
Readers of this blog may be surprised to hear me advocate for non-age specific branding! Yet the most successful brands are in fact ‘for the ages’. Study after study of the strongest brands among Gen Y reveal very few that...
Posted on: May 24th, 2010
It’s practically a given truth that to build a brand that resonates with Millennials you must be active in social media. Whether this is true or simply a fad is something brand marketers are now wrestling with. Many companies are...
Posted on: May 3rd, 2010
Today, L2ThinkTank released the results of its global survey, “Gen Y Prestige Brands Ranking“. As there are so few brand studies specific to Gen Y, it’s worth taking a closer look at the findings. First, a word about the methodology. One...
