Category: Millennial Brands
Posted by: Jeff Fromm | October 3rd, 2013
New study reveals millennials are creating a wave of new American pragmatism KANSAS CITY, October 3, 2013 – America’s often-watched millennial generation, traditionally viewed as young and unattached, has grown old enough to have children. Among the older half of...
Posted by: Jeff Fromm | October 1st, 2013
The verb “pinning” has taken on a whole new meaning in the past year. Now, Pinterest has coined the phrase and given it a whole new definition. Users have the ability to “pin” an image or video onto their theme...
Posted by: Stephanie Pollack | May 23rd, 2013
Competitors such as Panera, Chick-fil-A and McDonald’s have been fighting for the Millennial generation business. They’re advertising, tweeting, blogging and sharing posts on Facebook. Who is winning? McDonald’s, according to a USA Today article published this week.
Posted by: Jeff Fromm | May 23rd, 2013
Dairy Queen made a splash in the news earlier this week about its new campaign, which will launch next week. Barkley became Dairy Queen’s agency of record in December 2012, and we are delighted to be working with them.
The brand new campaign features the tagline “Fan food. Not fast food.” In addition, Dairy Queen is kicking off a new product this summer, the S’Mores Blizzard treat.
Posted by: Jeff Fromm | April 17th, 2013
In the past month, several QSRs and fast casual restaurants have announced menu changes targeted toward Millennials.