Posted on: July 1st, 2011
On June 29, Ad Age published an article with the provocative title, “Stat of the Day: 68% of Millennials Ask Friends Before Deciding on a Restaurant“. The article was widely tweeted – 179 times from the Ad Age site alone....
Posted on: March 15th, 2011
When it comes to defining personal identity, few brand choices matter more than what you choose to wear. When students tell me they aren’t into brands, I merely smile and point to the Notre Dame, Nike, and Adidas logos on...
Posted on: January 29th, 2011
I came to dance, dance, dance, dance I hit the floor ‘Cause that’s my, plans, plans, plans, plans I’m wearing all my favorite Brands, brands, brands, brands Give me space for both my hands, hands, hands, hands You, you Cause...
Posted on: December 20th, 2010
Consumer spending is up, but I highly doubt Millennials are driving the trend. Many people are surprised when I describe Millenials as ‘frugal’, but the Gen Y’ers I know agree wholeheartedly. As a generation, these children of the free-spending Boomers...
Posted on: December 1st, 2010
Guest post by Sam Davidson By all accounts, this holiday shopping season will be better than last year, and much improved from 2008. The National Retail Federation is predicting a 2.3% increase in spending. While modest, this kind of growth...
