Category: Millennial Marketing

2014 Millennial Trends

Posted by: Jeff Fromm | January 16th, 2014

Since the early 2000s, Generation Y has been considered a key demographic by almost every brand.  This trend will continue to grow as we come into 2014 when Millennials have the most purchasing power they have ever had.  In order...

Millennials and Packaging Trends

Posted by: Jeff Fromm | January 14th, 2014

When buying a new product, Millennials expect the full package…including the packaging. We all know that feeling of walking down the grocery aisle only to become totally overwhelmed by the vast expansion of endless options in all directions. In an...

Top 5 Millennial Brands of 2013

Posted by: Jeff Fromm | January 6th, 2014

2013 should be dubbed the year of the Millennials.  The Millennial demographic has taken over the economy and has grown exponentially in regards to buying power and brand influence.  Last year, 88 percent of Millennials were confident they would find...