Posted on: August 3rd, 2010
Nielsen declared 2009 the “year of the coupon comeback” with coupon redemptions soaring 27% overall and as much as 71% in discount channels. That’s 3.3 BILLION coupons. With new online and mobile methods of accessing coupons, the pace is expected...
Posted on: July 26th, 2010
There’s a myth that Millennials don’t like marketing and are indifferent to brands. The reality is, as my friend Rishad Tobaccowala reminded me last week, that Millennials are ‘besotted with brands‘. While that may seem like a strong choice of...
Posted on: June 21st, 2010
Millennials are different from other age groups and from other generations at the same age in three ways. More diverse demographically More at ease with digital and communications technology More optimistic outlook The third difference, ‘optimism’, may be their most...
Posted on: June 16th, 2010
The foundation of brand equity is familiarity, and that starts with ‘hello’. Awareness is a critical first step in any brand relationship — unless you happen to subscribe to the power of subliminal advertising. It’s impossible to deliver any kind of...
Posted on: June 15th, 2010
Getting the right people to fan your brand on Facebook isn’t easy. In fact it may be the modern day equivalent of populating a salon with influential guests. Just two brands, Coca-Cola and Starbucks have more than 5 million fans, which...
