Category: Millennial Marketing

2014 Millennial Trends

Posted by: Jeff Fromm | January 16th, 2014

Since the early 2000s, Generation Y has been considered a key demographic by almost every brand.  This trend will continue to grow as we come into 2014 when Millennials have the most purchasing power they have ever had.  In order...

Millennials and Packaging Trends

Posted by: Jeff Fromm | January 14th, 2014

When buying a new product, Millennials expect the full package…including the packaging. We all know that feeling of walking down the grocery aisle only to become totally overwhelmed by the vast expansion of endless options in all directions. In an...