Posted on: May 10th, 2010
We are approaching an inflection point in the way that brands and communications are created and implemented. Consider these shifts: Time, place and context are becoming as important, if not more important, than the message itself. Where you are– physically...
Posted on: May 3rd, 2010
Today, L2ThinkTank released the results of its global survey, “Gen Y Prestige Brands Ranking“. As there are so few brand studies specific to Gen Y, it’s worth taking a closer look at the findings. First, a word about the methodology. One...
Posted on: May 1st, 2010
Of all the impacts of the Recession, the impact on Millennial attitudes and shopping behavior may be the most lasting. There’s no question, Gen Y has been hit harder than other generations by the double whammy of fewer jobs and higher...
Posted on: April 24th, 2010
I spent two exciting days at Ad:Tech in San Francisco’s Moscone Center last week, along with 11,000 other digital marketers. It was total immersion in the state of the advertising art, circa 2010. Needless to say Don Draper would not...
Posted on: April 17th, 2010
The (majority) opinion of my sophomore Marketing students regarding Facebook ads is that they are likely to be ignored. (April 12, “Millennials Skeptical About Facebook Ads“) It’s not that ads aren’t welcome in social media, they just don’t register. Beyond just...
