Category: Millennial Values

What We Can Learn from Modern Innovation

Posted by: Adam Van Paris | August 5th, 2014

While there are many negative connotations associated with millennials, one thing that few would argue is the fact that they are “digital natives.” Where older generations have had to adjust to learning and adopting innovations such as personal computers, the...

Millennial Brand Love Starts with Your Employees

Posted by: Jeff Fromm | July 28th, 2014

It looks like marketers are starting to catch on. If you go to YouTube or AdWeek, you will see some of the most popular campaigns are ones that are asking their millennial audience for input in creating content and conversations around their brands....

Motor Industry Capitalizes on Facebook’s Sharing Power

Posted by: Julie Ray | July 18th, 2014

In today’s increasingly technological society, many industries are integrating social media strategies within their marketing campaigns. Subsequently, GfK research has revealed that, in 2013, “38% of consumers said they would consult social media before making their next car purchase while...