Category: Millennials Research

Millennials and Multicultural Marketing

Posted by: Julie Ray | March 19th, 2014

Millennials are the most diverse cohort living in the United States today. Among Millennials, 18.5 percent are Hispanic, 14.2 percent are Black, 4.3 percent are Asian, 3.2 percent are Mixed Race or other and 59.8 percent are Caucasian. This multiculturalism...

Why Thrill Seeking Millennials Love Obstacle Races

Posted by: Jeff Fromm | February 9th, 2014

The Millennial generation is the “live life to the fullest, take on new challenges” generation.  As Millennials are gaining more power in the marketplace, they are changing the way companies are doing business and promoting their brands.  The adventurous Generation...