Posted on: January 8th, 2011
The high price of college is causing some young adults (and their parents) to take a hard look at what is the likely return? While it may still be true that a liberal arts education is a good foundation for...
Posted on: November 12th, 2010
Guest post by Marty Predd As a Millennial who loves to travel, I’m always looking for great hotels in great cities that won’t break the bank. Reasonable request, right? It’s not always easy. Hours are spent on hotels’ own websites...
Posted on: November 11th, 2010
What makes someone attractive? When do couples break up? Who is happiest? Turns out social media data analysts have been tackling these questions and more. Facebook and a free online dating site, OKCupid, each make their research available publicly. As...
Posted on: October 9th, 2010
Gen Y represents a specific culture with its own mores, references and preferences. As with other multi-cultural marketing efforts, cultural relevance is a key factor in achieving results. To be relevant, marketers must literally learn to speak the language and communicate...
Posted on: August 24th, 2010
It’s not even a contest….Sales results through July 2010 show that, of the three cars priced and marketed to attract first-time Millennial car buyers, the Kia Soul wins over Toyota’s Scion and Ford’s Fiesta by a wide margin. So far...
