Posted on: August 18th, 2010
I just returned from three days in Orlando with my Millennial age kids, 16 and 19 years old. We specifically went to see Universal’s new Wizarding World of Harry Potter theme park which just opened June 18. Our package included...
Posted on: June 17th, 2010
Yesterday I talked about how to get Millennials’ attention online. Now, let’s assume you have it, how do you keep it, given all the competition? The Internet is a modern day three ring circus: there’s something cool going on everywhere...
Posted on: June 16th, 2010
The foundation of brand equity is familiarity, and that starts with ‘hello’. Awareness is a critical first step in any brand relationship — unless you happen to subscribe to the power of subliminal advertising. It’s impossible to deliver any kind of...
Posted on: June 15th, 2010
Getting the right people to fan your brand on Facebook isn’t easy. In fact it may be the modern day equivalent of populating a salon with influential guests. Just two brands, Coca-Cola and Starbucks have more than 5 million fans, which...
Posted on: June 9th, 2010
I got my driver’s license on my 16th birthday. I promptly purchased a 1971 Chrysler Simca (yes orange although not as dirty as the one in the picture). That tiny, tinny car was the biggest milestone in my life up...
