Category: Millennials

Inside Millennial Memevertising

Posted by: Jeff Fromm | February 14th, 2014

What do the Honey Badger, Success Kid and Good Guy Greg all have in common? They are meme famous.  Memevertising has taken the marketing world by storm and has introduced a whole new genre of humor.  Memes are now littering...

Why Thrill Seeking Millennials Love Obstacle Races

Posted by: Jeff Fromm | February 9th, 2014

The Millennial generation is the “live life to the fullest, take on new challenges” generation.  As Millennials are gaining more power in the marketplace, they are changing the way companies are doing business and promoting their brands.  The adventurous Generation...

Why Starbucks is Still Number One With Millennials

Posted by: Jeff Fromm | February 4th, 2014

Coffee has become almost synonymous with Starbucks for the Millennial generation.  The phrase, “let’s go get a coffee” almost always results in the iconic Starbucks cup that has taken over Instagram pictures and Twitter news feeds.  Starbucks has become one...