Posted on: January 6th, 2010
I was reading Josh Bernoff’s book, Groundswell, last night as part of my effort to spend more time with analog media. The book challenged me to think about to do more to bring together the community of Millennial Marketers. Voila,...
Posted on: December 31st, 2009
On two occasions in the past year, when remarking on my observations about Millennials and their evolved food preferences, I was challenged by senior executives who quite reasonable asked, ‘If Millennials are so much more sophisticated about their food choices,...
Posted on: December 15th, 2009
I had an interesting conversation today with Rishad Tobaccowala of Publicis/Vivaki/Denuo. By way of background, Rishad and I started our careers at Leo Burnett at a time when agencies did advertising, period. It wasn’t exactly the Mad Men era, but...
Posted on: December 14th, 2009
One of my best friends, Frances Schwartz, is 98 years young. Until last year, Frances lived in her own apartment on Walnut Street near Laurel Village in San Francisco. Now she lives in the Jewish Home. We have been friends...
Posted on: December 11th, 2009
Today I had the pleasure of a conversation with Bret Bernhoft, Principle of the youth marketing firm, InsYght Consulting, that was broadcast live on KPSU.org, the internet college radio for Portland. Bret asked some very intriguing questions about marketing to Millennials,...
