Category: Millennials

Why Thrill Seeking Millennials Love Obstacle Races

Posted by: Jeff Fromm | February 9th, 2014

The Millennial generation is the “live life to the fullest, take on new challenges” generation.  As Millennials are gaining more power in the marketplace, they are changing the way companies are doing business and promoting their brands.  The adventurous Generation...

Why Starbucks is Still Number One With Millennials

Posted by: Jeff Fromm | February 4th, 2014

Coffee has become almost synonymous with Starbucks for the Millennial generation.  The phrase, “let’s go get a coffee” almost always results in the iconic Starbucks cup that has taken over Instagram pictures and Twitter news feeds.  Starbucks has become one...

The Millennial Consumer Craves Craft Beer

Posted by: Jeff Fromm | January 31st, 2014

Restaurants, bars and local pubs are reaping the benefits of serving craft beer. Take Millennials for instance, they look for the authenticity, flavor and history of the beer they drink.  With 2,592 unique craft brands sold, the variety of choices...