Posted on: May 10th, 2012
Guest Post by Carolyn Torres Kelley Millennials have busy social lives, and as a result they exhibit some interesting shopping habits specific to the candy and snack category. According to research by Barkley and BCG, Millennials tend to snack far...
Posted on: April 18th, 2012
Millennials are the most diverse generation in history, yet there is a tendency to assume they are the same when it comes to their technology habits, political beliefs, shopping behavior, food preferences, media habits, and more. Last week, I learned...
Posted on: March 30th, 2012
By any measure, “The Hunger Games” is a smash hit, breaking records for movie sales, book sales and music, all at the same time. Movie: Bloomberg/Businessweek predicts the movie will to generate $350 million at the U.S. box office, with a chance to...
Posted on: March 28th, 2012
Late last year I wrote a post based on two recent reports using government data to document the seriousness of the financial squeeze on Millennials (Young and Poor in America, December, 2011). The bottom line? There isn’t much of...
Posted on: December 21st, 2011
Strategic branding is based on insights about the audience you want to reach. To create a meaningful brand, you first need to understand what is meaningful to your target. For Obama and the Republican Presidential candidates, The Occupy Wall Street...
