Category: Blog

As Millennials Get Nostalgic, So Do Brands

Posted by: Jeff Fromm | February 21st, 2014

Ranging from roughly 18 to 30 years old, Millennials are generally optimistic about their futures, but they’re also approaching the age where they start to become nostalgic. Digital technology has been an integral factor for the majority of their lives,...

The Millennial Work Out

Posted by: Jeff Fromm | February 18th, 2014

If you think the best place to find a Millennial is at the gym, think again.  Millennials are redefining what personal fitness means and are moving away from traditional gym membership plans.  Millennials are an active generation that values experiences...

Inside Millennial Memevertising

Posted by: Jeff Fromm | February 14th, 2014

What do the Honey Badger, Success Kid and Good Guy Greg all have in common? They are meme famous.  Memevertising has taken the marketing world by storm and has introduced a whole new genre of humor.  Memes are now littering...

Why Thrill Seeking Millennials Love Obstacle Races

Posted by: Jeff Fromm | February 9th, 2014

The Millennial generation is the “live life to the fullest, take on new challenges” generation.  As Millennials are gaining more power in the marketplace, they are changing the way companies are doing business and promoting their brands.  The adventurous Generation...