Upcoming speeches:
Case V Conference: Chicago, Dec. 12, Presenting case history on creation of special Millennial fundraising effort at University of Notre Dame
Recent Press:
LA Times, “MTV Remakes Itself for the Millennial Generation” October 2, 2011
MENG BLEND: “Relevance vs. Preference: Rethinking Brand Differentiation” September 21, 2011
Advertising Age: “Pan Am Brand Hopes to Become High Flier Again, ” August 22, 2011
4A’s Member Bulletin: “Research Insights: Insightful or Just Interesting? June 10, by Carol Phillips (PDF)
Advertising Age: “Netflix for Textbooks: Chegg Launches Daily Deals“, May 26, 2011 – Carol Phillips quoted
MENGBLEND: “What a Deal! Marketing and the Psychology of Savings” April 5, 2011 by Carol Phillips
Branding Strategy Insider: “Brand Research and Consumer Decision-Making” March 18, 2011 by Carol Phillips
Chicago Tribune: “PepsiCo finds key to making plastic bottle from plant waste” March 15, 2011 – comments by Carol Phillips
MENGBLEND: “Social Coupons: Backward Marketing, Forward Thinking” February 22, 2011 by Carol Phillips
Branding Strategy Insider: “Innovation and Branding in a Down Market” January 26, 2011 by Carol Phillips
Branding Strategy Insider: “How to Identify a Brand-Building Winner” January 19, 2011 by Carol Phillips
MENGBLEND: “Rethinking the Brand Strategy Toolkit” January 11, 2011 by Carol Phillips
Advertising Age: “Homeless Man Ted Williams is New Voice of Kraft Macaroni & Cheese” January 5, 2010 – comment by Carol Phillips
MENGBLEND: “Is It Time to Replace ‘Positioning’ with ‘Purpose‘?” November 9, 2010 by Carol Phillips
Advertising Age: “Media Savvy Gen Y Finds Smart and Funny is New Rock and Roll“, October 11, 2010, by Thomas Pardee – extensive comments by Carol Phillips
MENGBLEND: “For Millennials, Byte-Sized Is Best“, September 21, 2010 by Carol Phillips
Reuters / Computer World: “How IT Will Change When Gen Y Runs the Show” August 23, 2010 by Mary K. Pratt with quotes from Carol Phillips
MENG Blend: “5 Questions to Tell if Your Brand Strategy Is Ready for Social Media” August 3, 2010 by Carol Phillips
New York Times Blog, July 28, 2010 “How to Make Chess Sizzle” by Dylan Loeb McClain features quotes by Carol Phillips
Boston Globe, July 25, 2010 “Happy Meals and Old Spice Guy” by Joanna Weiss features quotes by Carol Phillips
iMediaConnection, June 13, 2010 “The Unprecedented Potential of Gen Y Marketers” by Carol Phillips
New York Times, March 29, 2010 “Brand Amplitude to Start Millennial Marketing Unit” by Stuart Elliott Announcement of Millennial Marketing Unit
Financial Times: November 24, 2009 “The Perils of Getting Down With the Kids” by Michael Skapinker (includes quotes from Carol Phillips)
TIME, July 24, 2009 “Strangely Appetizing” by Joel Stein (Includes quotes from Carol Phillips)
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