Speaking Events

Jeff Fromm is a subject matter expert and professional speaker on consumer trends, marketing and innovation. He has keynoted more than 500 times all over the world – well not Antarctica. He is a contributing columnist for Forbes and co-author of three books: “Marketing to Millennials,” “Millennials with Kids,” and “Marketing to Gen Z.”

Jeff is president of FutureCast, a consumer trends consultancy, and partner at ad agency Barkley. While others talk about trends, Jeff and his partners are applying trends to create marketing and innovation best practices.  His humorous stories and provocative new strategy paradigms are supported by hard research and real client profit growth.

Jeff has more than 25 years of brand marketing consulting experience across a variety of brands.  Jeff and his team have worked with brands to identify profitable growth strategies related to changing consumer behavior.

Jeff graduated from The Wharton School of the University of Pennsylvania and attended The London School of Economics.

Generally, he covers:

– Marketing to Gen Z: Tapping into Youth Culture Trends

– A new approach to understanding the Millennial consumer journey and how the Millennial Mindset® should guide your future business

– The major youth trends that influence consumer behavior and attitudes, such as adventure, travel, peer affirmation, technology, food and beverage, and more

-New marketing strategies that win with Millennials, who are more “prosumer” and less consumer

– Examples of brand best practices that can be applied to drive engagement

-Why Content Excellence® is critical to your future as Millennials consume bite-size content

– Key insights from our major research studies, including general Millennial trends, Millennials as New Parents, Affluent Millennials and Getting to Know Gen Z

– The key questions you may not be asking that will help you achieve success

Jeff also customizes his presentations for any audience to provide the most insightful and actionable information available that will not only leave audience members inspired, but also provide them with the tools they need to reinvent their future.

If you would like to contact Jeff about speaking opportunities, email him at Jfromm@thefuturecast.com


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Past Speaking Events

  • National Speakers Association
  • The 3% Conference
  • 4A's
  • ACH Foods
  • ANA Events Webinar
  • ANA Effective Brand Marketing at Mattel
  • ANA School of Marketing
  • Animal Agriculture Alliance 13th Annual Stakeholders Summit
  • Association for Dressings and Sauces 2015 Annual Meeting
  • Beazer Homes
  • Blue Cross Blue Shield Board Meeting
  • Boston Celtics Partnership Summit
  • BrandSquare Live Session
  • Business for Breakfast
  • Best Buy
  • Chick-fil-A
  • Children's Miracle Network
  • Colorado Ski Country USA Annual Meeting
  • Columbus Blue Jackets Partnership Summit
  • Council of State Restaurant Association's Summer Membership and Marketing Conference
  • Dairy Queen Franchisee Event
  • Dairy Farmers of America Team Development Conference
  • Direct Marketing Association
  • e-Bev: American Beverage Consortium
  • Emerge 2016
  • Eurecat Mobile Forum
  • Exclusive Resorts
  • Fast Casual Executive Summit
  • Foster Farms
  • Western Michigan University Food Marketing Conference (2014, 2015, 2016)
  • Franchise Business Services
  • Fuel Lines New Business Conference
  • Global Entrepreneurship Week
  • Grandstay Hospitality, LLC
  • Great Clips - Growing Your Organization
  • Hallmark
  • Ice Skating Institute
  • iModules Sizzler Conference
  • Ivy Funds
  • Janus
  • Jarden Home Brands: A Subsidiary of Jarden Corporation
  • Kansas City Direct Marketing Association
  • Kayne Anderson Annual Investor Conference
  • Kidscreen Summit
  • Kohl's Department Stores Center for Retailing Excellence: University of Wisconsin- Madison
  • Leading Jewelers Guild Annual Conference
  • Magic: The Business of Fashion
  • Marriott Interactive Forum
  • Maryknoll School Annual Retreat
  • The Millennial Impact Conference
  • Mirren Live
  • NFL Club Business Development Sponsorship Workshop
  • National Golf Foundation
  • National Milk Producers Foundation
  • National Restaurant Association
  • National Retail Federation
  • National Turkey Federation
  • 2014 Outlook Leadership Conference
  • Parenting Media Association Annual Conference
  • People StyleWatch
  • PGA Tour
  • Philadelphia Eagles Partnership Summit
  • Piper Jaffray
  • Pizza Hut's International Franchise Holders Association Conference
  • Produce for Better Health 2016 Annual Conference
  • Retail Customer Experience Executive Summit
  • Ritani Retail Partner Retreat
  • Running USA
  • Share.Like.Buy. Conference
  • Sherman&Howard, Vectra Bank, RubinBrown Business for Breakfast
  • Shop.org
  • Sonic Drive-In Leadership Summit
  • Strategy Institute- Millennial Financial Services Summit
  • SELF Magazine National Sales Meeting
  • Strategy Institute Millennial Financial Services Summit
  • Sunglass Hut
  • Sunny D
  • Target
  • Ticketmaster Sports Summit
  • Tillamook Annual Meeting
  • Triangle American Marketing Association
  • The University of Kansas
  • UBS
  • WhiteWave Foods
  • Whole Foods Market
  • World Medical Tourism Global Healthcare Congress
  • YPO
  • National Confectioners Association
  • US Travel Association


“We enjoyed having Jeff speak at our Third Annual Women of the Vine & Spirits Global Symposium. Jeff provided important and timely information regarding Marketing to Millennials and his presentation was engaging and dynamic.  A great addition to our stellar lineup of Keynote Speakers!

- Deborah Brenner, President & Founder, Women of the Vine & Spirits

“Jeff is an incredibly engaging speaker- he can take a marketing driven message and make it relevant to every business unit within an organization. We have had him speak at the same event two years in a row now, and the feedback has been unanimously positive from the team. He is collaborative and tailored his presentation to our business strategy- I would highly recommend him!”

- Jessica Sheets, Director, Organizational & People Development, Sonic Drive-In

“Jeff shared a dose of real-life work examples mixed with new marketing models to create genuine excitement at our 2016 corporate partner event.”

- Maura Strohsacker, Partnership & Events Manager, Philadelphia Eagles

“Jeff was able to join us at our inaugural ‘Ritani Retail Partner Retreat’  last year where we espouse the importance of the omni-channel approach to our retail partners.   Jeff’s engaging presentation helped drive home the importance of this approach for our collective target audience (Millennials) in an entertaining and relatable way for our partners.   I fully intend on leveraging Jeff in future conferences and undoubtedly recommend him to others.”

- Mark Keeney, VP Marketing, Ritani

“We had Jeff keynote our national meeting two years in a row.  In both cases, our attendees gave rave reviews finding it both informative and entertaining.”

- Kay Johnson, Animal Ag Alliance

“Jeff Fromm is the most engaging, insightful and pragmatic speaker we’ve ever had at our annual event. He had our attendees laughing (who were mostly NOT millennials) inspired and ready to start a movement–and ready to buy a Heineken and DollarShaveClub razor!”

- -Emily Meredith, Animal Agriculture Alliance

“Jeff’s presentation was a major highlight for our annual Golf Business Symposium. He demonstrated his in-depth knowledge of Millennials, and gave the audience a fresh and new ‘outsider’ perspective. Jeff thoroughly engaged the golf industry’s heavy hitters through a perfect mix of education and entertainment.”

- -Dr. Joe Beditz, CEO at National Golf Foundation

“We’ve hosted Jeff at numerous events and regardless of the sector, Jeff’s insights will change the way you think about your next generation of customers and stakeholders. You’ll walk away with big ideas on how to engage the sizable and highly influential millennial demographic.”

- –Steph Wissink, Principal, Sr Consumer Research Analyst & Co-Director of Research, Piper Jaffray

“Jeff Fromm’s presentation on Marketing to Millennials was the highest rated presentation in our two day event. His insights, facts and humor were spot on for our audience and certainly provided an eye opening look at how our hotels can reach out to this growing customer base.”

- -John Synstegaard, VP Brand Operations at GrandStay Hospitality, LLC

“Jeff is a trusted authority on the millennial generation.  He is captivating, engaging and gets audiences to think differently about marketing to this evasive group.  He has also been a wonderful partner with millennial insights and the Marketing to Millennials conference held at Time Inc. in June 2014.”

- -Stephanie Sladkus, Publisher People StyleWatch

“Our client base includes over 200 national and international multi-unit retail and restaurant brands. Our attendees range from marketing to operations to IT to strategy roles and they were highly engaged with Jeff. His examples were fresh and his findings were insightful and actionable.”

- –Joe Sciara SVP/Marketing at Service Management Group

“Jeff is truly a subject matter expert. His presentation combined both cutting-edge information and great entertainment value. He was able to present in such a way that both students and our C-suite business leaders found the information accessible and attention grabbing. We have received great feedback!”

- –Angie Peter-Badura, Outreach Specialist, University of Wisconsin Kohl’s Center for Retailing Excellence

“Jeff provided a dynamic combination of education and entertainment around Millennial consumer trends. The content he had to share was so rich and engaging that we invited him to speak at both of our major events in 2013 and our actively exploring bringing him back in May 2014.”

- –Julia Kanouse, VP/Marketing at National Restaurant Association

“I thought I knew what I needed to know about millennials. But Jeff’s presentation proved me wrong. It was packed full of new information and fresh insights that I can quickly put into practice for my clients that need to evolve and adapt to the changing audience demands.”

- -Claire Hovis, VP of Programming, Triangle AMA

“Jeff recently joined us in Toronto and was a great addition to our ICA Speaker Series. He received excellent reviews for his presentation on ‘Millennial Insights and Marketing Trends’.  We look forward to having him return to Canada to share further insights into this important cohort.”

- -Gillian Graham, CEO, Institute of Communication Agencies (ICA)

“Jeff’s presentation delivered a refreshing new approach to Millennials — focusing on the what rather than the who of this diverse generation. Everyone walked away with a few “aha” moments, even the many millennials in the audience. He provided entertaining and actionable insights as well as direction— Whole Foods Market was founded on re-imagining the food industry, Jeff reminded us that this generation thrives on disruption and now is the time to continue to stir things up!”

- – Patty Fair, Senior Analyst Consumer Insights, Whole Foods Market

“Jeff’s intimate knowledge about what drives Millennials is unique and truly valuable to our organization. His presentation to our senior marketing leadership opened eyes about the importance of this emerging consumer segment. We will continue to tap into Jeff’s insight and knowledge as we put our marketing plans together for 2014 and beyond.”

- -Michael L. Burton, Vice President, Sunny Delight Shelf Stable Brands

“Jeff’s keynote on Millennials was amazing; our attendees literally couldn’t stop talking about it. He left them with best practices using real, live examples on how to reach this previously mysterious group of customers, but did it in an exciting, energetic way that they won’t forget. CEOs aren’t easily impressed and we had the best event in the entire history of our conference. 300 people left the room energized.”

- -Cherryh Butler, Senior Editor Fast Casual magazine & The Fast Casual CEO Summit

“It was unanimous, Jeff was an amazing resource that inspired our sold out event.”

- -Christine Bowen, Board of Directors and Event Chair 2014 Running USA Sports Conference

“#Inspired. Jeff’s message was inspiring, relevant and timely for our organization. It encouraged us to move into a world of connection through technology greatness, content excellence and shared values. We were left buzzing with possibility and look forward honing our strategy and message.”

- -Lori Anderson Social Marketing Manager, WhiteWave Foods

“Jeff was able to provide great insight and unique information to a group representing many different areas of the company. A true expert in the field and excellent resource!”

- -Laura Anderson, Lifestyle Marketing Manager at Target