Category: Blog

Fun With Numbers: What’s Your Cohort?

Posted on: April 8th, 2010

One of the questions I hear a lot is ‘What exactly is a Millennial‘? I have addressed this a few times, before in this blog (see “What’s a Millennial? Why Do Marketers Need a Label?”).  Just like the question ‘what...

Millennials: Hip and Poor

Posted on: April 2nd, 2010

The image of the poor artist living in a garrett was probably never as romantic in reality as it sounded. Unfortunately, many of today’s young adults, especially those without resources (like parents) to fall back on,  are making that discovery. Mariam Shahab, a...

Millennial Marketing: May the Data Be With You

Posted on: March 31st, 2010

I can hardly believe it, but this is my 300th post. Wow! Allow me to reflect a moment on how much has changed in the area of Millennial Marketing. One of the biggest changes is the sheer amount of information...

Will the iPad Appeal to Millennials?

Posted on: March 30th, 2010

I haven’t seen an iPad in person but I have watched a few video demos, like this one from Wired magazine at SXSW.  I definitely want one, although not enough to be among the half a million people or so who have...